Saturday, January 31, 2015

Runway to UpShift's Way for $20

Not everyone can wear items featured on the runway, however we truly believe here at UpShift that anyone can take a runway look and create a similar vibe for waaaay less money (ahem, $20 bucks). We created 4 looks for February, which is considered a transitional month for seasonal looks.  This is when we get to combine winter fabrics with new proportions that lead into warmer months.  Think tweed shorts or midi skirts.  Here are 4 looks that are perfect for this transitional month.
Go chic with tweed and crops and heels - show some leg.

Midi floral with a basic tee and a belt - super easy and casual

It's still cool in the northern climates - go full on snow bunny

Another floral midi - dressy and casual together for sunny days

Friday, January 30, 2015

Merchandising in 45 Seconds

We created a video showing a quick (45 seconds) merchandising change we made at UpShift.  We do this type of update daily throughout the store.  This video shows you how  we do.  Why?  Because it's super important that we bring you the most up to date trends daily and keep the store tidy.  Check it out:

Wednesday, January 28, 2015

Top ten must-haves in every gals closet

Here are the absolute top ten must-haves for any gal's closet.  Literally if you have these simple, basic items you can mix and match for any occasion.  Additionally, you can add anything to this basic wardrobe and create a fashion forward selection of outfits.  These are the perfect foundation for any solid wardrobe, and if you don't have them, no worries, you can find them at UpShift!  There's a video at the end for your viewing pleasure.  Go forth and be fabulous!

1. Crisp white shirt - the foundation for all great outfits
2. Blazer - you're not limited to just black, ahoy!
3. Trousers; never too slim, never to wide.  Go for winter white!
4. Cardigan - for those chilly movies or  that not-so-toasty- office
5. LBD - Little Black Delightfulness

6. Straight denim - medium wash with just the right hem

7. Thee perfect coat - warmer climate = trench, cold climate=wool
8. Fashion top - any style and color, just make it pop..
9. We cheated and put all our favorite shoes in one - flats, boots, and pumps
10. Again, cheating  with accessories - chunky neckwear and earrings.

Tuesday, January 27, 2015

Top Ten - Winter 2015

1. Jo - The- Amazing - Merchandiser (she sets all our trends!)

2. We host a guest stylist on the third Sunday of each month

3. We specialize in outfit building

4. Complimentary wine while you swap

5. An abundance of denim - tons of amazing labels

6. Specialty stylized boutique (refer to #1; awesome merchandiser)

7. New accessories daily
8. Open seven days a week

9. New items daily, all new trends reset each month

10. We have a brand spankin new neighborhood, front street parking!

Bonus: we do seasonal shoots to display our amazing fashion trends

Saturday, January 24, 2015


It's a theme I hear from our customers all the time: I'm transforming my insert noun here (body, life, career, values, mindset, habits, etc).  It seems like most everyone is on this journey to become a better version of themselves.  To that I say, "Hell yeah, go for it".  Seriously, if we plant our feet on the ground in the morning with the mindset of today is going to be a better day than yesterday, this world is headed in a positive direction.

This large sweeping concept perfectly sums up, on a micro level, my existence and the creation of UpShift.  I realized a few years ago that it's totally possible to create any lifestyle I want, so why not make it worth living.  I sat down and jotted down some of my ideals in life (this is where my husband laughs and in his mind switches out the word jotted with something along the lines of; obsessively documented every goddam detail of life in a series of journals to create a custom-made life).  I outlined all that I wanted in life and set out that very moment to just start living it. Craving a glass of wine. Drink it.  Want a nap.  Take one.  Create a business. Open it. If something makes you happy keep doing it, if something you're doing doesn't make you happy stop doing it.

Bringing good things into your life will, in turn, bring good things into your life.  However, the opposite approach must also be examined.  A mean friend continues to berate, stop hanging out with that person.  Running a marathon hurt, stop doing them.  Wearing 4 inch stilhettos causes back problems, trade up for 3 inch pumps.  Eating pizza causes bloat, stop eating it.

Point being, make the evolution and make it count.  Become the best version of you no matter what that looks like to you and know that it starts with little changes. UpShift as needed for a better life.

Go forth, be fabulous.

Wednesday, January 14, 2015

Q and A

Not sure if you know this but the owner, staff, and volunteers all have access to our FB account. Meaning you have top-notch advice on hand at all time for fashion advice!

Send us a question on our FB page or as a message and we'll get back to you with advice or even a picture to help you best with your wardrobe ?'s.

Go forth and be fabulous!

Saturday, January 3, 2015

Volunteer Program

If you love to work with fabulous fashionistas and clothing and love free clothes, then get in here and volunteer!  We recently got our volunteer program up and running and would love to have new peeps!

It's simple:
Shoot us an email at
Pick a consistent shift that you can commit to each week
Set up a one-time brief training (Monday's only from 4-8)
Start your weekly shift
Get a free swap each shift!

Available shifts:
Wednesday 4-6
Thursday 4-8
Friday 4-8
Saturday 10-4
Sunday 12-6 

Not to brag, but our staff of volunteers and customers are absolutely amazing.  You get an added perk of working alongside some pretty awesome people!

We also have a staff meeting each month on the 15th from 6-7pm.  We discuss hot topics and drink wine.  It's more of an excuse to hang out together than a real meeting.  

Contact us now!