Tuesday, November 29, 2016

Friday, November 18, 2016

Friday Video Blog - Thanksgiving 2016

Check out this video for all that is happening at Upshift; Stylist Event, Thanksgiving, Small Biz Saturday, and awesome trends!



Sunday, November 20th 2-4pm $10 swap with complimentary wine














Support local by checking out our awesome neighborhood
 

Six Amazing Outfits for Thanksgiving

Edgy for a perfect "Fakesgiving" with Friends

Sweet as pie for grandmas house


Festively colorful for a dinner out

Nutty professor for a chill Thanksgiving

Completely casual and cozy for a night in

Cool, casual vibe but still dressed up for din-din

Small Business Saturday, November 26th

We are a small business and depend on shoppers like you to keep our doors open! Support small, support local year-round, but especially on Small Business Saturday.


We are open 10-4pm and will have complimentary wine as always!  Stop in and show your support, also shop our entire neighborhood where you'll find a coffeeshop, teahouse, bakery, pizza joint, a rock shop, diner, and many little boutiques just like ours.  Curious about our 'hood? Click this link. Otherwise, see you Saturday at Upshift located at 836 East Johnson Street. 

Need more reasons to support small and local, check out these stats:

Stats from the Small Business Administration


  • There are 23 million small businesses in the country.
  • Small businesses have increased by 49% since 1982
  • 54% of U.S. sales happen at small businesses.
  • Small businesses have created 8 million jobs since 1990.
  • Franchised small businesses employ roughly 8 million people, and make up 40 % of all American retail jobs.

Small Business Stats from Other Sources


  • Small businesses donate 250% more than larger businesses to non-profits and community causes (Source: Seattle Good Business Network).
  • If you spend $100 at a local business, roughly $68 stays in your local economy. If you spend the same are a large business, only $43 stays in the local economy (Source: Civic Economics Study in Grand Rapids, Michigan).

Monday, October 31, 2016

Fall Outfits for Chilly Weather

Each week our merchandiser pulls 4 outfits together, this week's outfits are for chillier weather. Enjoy!


1. All white with a touch of sparkle
Layer up all white pieces over a hint of sparkle and open toe shoes





















2. Retro/vintage with dots and tweed
Polka dots and tweed with fur-trimmed gloves are perfect for that fall chill





















3. Prim and polished with a hint of edge
Choker collar mid-riff top with a mid length skirt and a blazer





















4.  90's inspired but totally current
Pointy shoes with skinny jeans and a leather trimmed top paired with wafarers

Monday, October 24, 2016

4 Fall Outfits October 2016

This fall has been absolutely gorgeous and with that tricky combo of warm weather during the fall months can make it tricky to know what to wear.  When it's crisp and cool it's pretty easy to layer up your perfect fall items but when it's still hitting temps near 70 it can be puzzling trying to find the perfect combo.

Look no further, here are 4 winning outfits for your 2016 fall:

1. It's all about layers so you can add or take off throughout the day depending on the temp.
Chiffon top with printed skinnies and a knit jacket

2. Another chiffon top (light and airy) with a bunch of layers!
Super casual jeans with a chunky sweater and a scarf with adorable little mary janes

3. ANOTHER chiffon top with more layers!
Printed flowy pants with a coverup and cute chunky heals....and a scarf!

4. Yet ANOTHER chiffon top (see the pattern of layering light and airy with layers)
Animal print is perfect for fall paired with crop dress pants and a blazer, add gold accessories







Tuesday, October 18, 2016

3 Year Anniversary

We turn 3 this week!  Stop on in to swap and grab some champagne and cookies!


Friday, October 14, 2016

Friday Fashion Blog

Our merchandiser is also our in-house style photographer and shoots our Top 10 each day as well as our collective looks.  Below are this week's overall trends:

To view our Top 10 you can "like" us on Facebook and see our top ten daily.

Fur vest with light denim = fresh, fall ready!

Take your fur game to a whole new level - feminine fall!

Pattern mixing is a hot trend this fall - add heel boots for a sleek look!

Casual and cozy all in one - it's all about layers and layers this fall!

Sunday, October 9, 2016

Fall Shoes 2016

Must-have shoes for Fall 2016.  Here's your top ten styles available now!

Check out the video for top styles, or scroll down to see images of top 10!


1. wicker flats

2. cuff boots

3. Open-tow stacked heels

4. Rocker boots

5. Suede western boot

6. Fur- lined boot

7. Bright teal flat

8. Chunky heel dress shoe

9. Lace up heel

10. Maryjane heel


Monday, October 3, 2016

Friday, September 23, 2016

Friday Video Blog Sept 23rd

Lots of new stuff happening here!  Check it out:


Saturday, September 17, 2016

Friday Video Blog - 4 New Trends

In this video I outline all the super exciting things happening in the next few days as well as 4 key trends to wear this fall!

Enjoy!


Thursday, September 15, 2016

Madison Magazine Best of Madison Poll

Madison Magazine announced this week it's "Best of Madison" poll and we're included on the list!  Voting begins September 15th and runs through October 31st. Vote now!

Couple of things to keep in mind:

First, we are so honored to be a part of this and hope we are voted as best-of in our selected category!  That means we have to get out and vote (this is a positive election campaign, yay!) and it also means you should share on social media so people know you feel passionately about what we do at Upshift!

Secondly, as outlined by Madison Magazine you must vote for at least 25% of the categories (so you're not just voting for the category we're pushing).  Honestly, we are so proud to be Madisonians that we believe in all the businesses that make Madison awesome so get out the vote for your favorites.  We're all just a bunch of small businesses trying our best in the best town evaaa!  So, vote for the categories that resonate with you, just make sure it's 1/4 of the categories.

Lastly, you can vote once per day with one email as outlined by their rules.

Now get out and vote!  Share on social media!  

Thank you from our entire Upshift family; owners, staff, volunteers, customers and community!

Lindsay

Tuesday, September 13, 2016

Chloe + Isabel Pop Up Shop Hits Upshift

We are so EXCITED to feature a pop up shop at Upshift on Sunday, July 24th from 2-4pm and we're offering a half price discount on our swap fee at this time.  Chloe + Isabel collection will be set up for you to peruse while you swap at the store.  Nicole Fuller is a Chloe + Isabel Merchandiser and will be on hand to showcase their summer collection, which will be available for you to buy!

Sunday, July 24th 2-4pm
$10 off swap fee
Complimentary wine
836 East Johnson Street

View and purchase Chloe + Isabel jewelry!


When we decided to feature them as a pop up shop it was apparent we NEEDED to feature them based on their company philosophy, which is so very similar to ours! They have a friendship policy, I'll repeat that...a friendship policy! 


"The idea of best friends with different personalities and styles, united by their passion for fashion and self expression."  That seems so familiar it's uncanny.  They also are founded with the principal of being dedicated to empowering the next generation of women entrepreneurs.  This also hits home as a female business owner that works at transcending certain stereotypes regarding this very topic. The very first sentence written by the owner, Chantel Waterbury, says, "I conceived of Chloe + Isabel as a place where smart, creative and confident women could play a significant role in creating an innovative new business model where they were at the center."  This very sentence perfectly expresses why I do what I do and reminds me of all the confident women that shop at Upshift.  To learn more about the Chloe + Isabel philosophy check out their webpage.

Beyond their amazing culture and philosophy as a company their jewelry is to die for!  It's unique, beautiful, and amazingly crafted.  I've seen it first hand and can say I am so pumped for us to feature it at Upshift.  Here's a sneak peek of their amazing summer collection:






















Their pieces are also featured in major magazines and worn by celebs!  The jewelry looks very high end but is totally affordable for any gal!

Saturday, September 3, 2016

Upshift Video News

Here's a quick video that will keep you up to speed on all that is Upshift!  Bonus at the end of the video; top ten garments for the day and top ten accessories for the day.

Check it out:

Thursday, August 11, 2016

Top Trends for BTS

Back-to-School season is here and even if you don't plan on going back to school it still is a season that affects everyone, it's basically pre-fall and the perfect time to freshen up your wardrobe for chilly, layering season.

So, without further ado, here are your must-have trends for this transitional season:

Denim and more denim




















Lace




















Pastels




















Animal prints




















Ethnic embroidery




















Ethnic patterns


Mary Janes




















Brights




















Anything Gold




















Leather accents
Ever wonder where we get our trend information?  We sift through tons of magazines and store shop as well as follow a ton of awesome instagram fashionistas.  Speaking of, follow us.  Do it, do it now.