Monday, April 14, 2014

Amazing Event (Clothing Swap and Wine!!!)

Event coming up Saturday, April 19th from 2-4pm
Stylist on site to offer tips and tricks all for only $10
Swap, sip wine, socialize!

UpShift Swap Shop Website www.up-shift.webs.com

836 East Johnson Street, Madison























***
This is usually the 3rd Sunday of each month, however due to Easter we are having this on Saturday....AND, we will still honor this price on Sunday, April 20th 2-4pm.

Saturday, April 12, 2014

Yo, spring is apparently finally here

Be bold this spring!
We have an amazing selections of spring items available just in time for warm weather!

























This trend piece was fueled by 2 glasses of wine at Barriques.  Just thought you should know.

Monday, April 7, 2014

100% UpShift

I'm making it my quest to convert my entire wardrobe to 100% second hand through swapping out garments. Today's outfit brought to you by UpShift and our fabulous customers (their cast offs will be my new wardrobe, and my cast offs will ultimately become their's)

Follow my progress on this blog (along with life's other shenanigans).

This outfit is all UpShift, I paired seerucker blue and white ankle length trousers (oh, grandma would be proud that I used that word) along with my favorite crisp white tee and a blue blazer (with snazzy nautical buttons).  






















Ok, this is a total shameless sharing of information.  I'm a bit crazy about this whole save-the-world-through-small-steps thing (i.e., my hubby and I only use cloth napkins and haven't used a dryer in over 8 years...whole different blog entry is needed for this topic) ANYWAYS, I teach all over Madison, thus the students or staff never see that I wear the same outfit for work every single day throughout the week.  

Yuk, right?  Hell no...I'm saving gallons of water by not doing mass amounts of laundry.  Plus I only have to pick out an outfit on Sunday and lay it out each night after my 4-6 hour shift.  By Friday it's all worn in and comfy (this is where you shut down the blog and mutter, "dirty hippy").  That's not the case at all.  I'm a fashionista on a mission to make as little impact on the environment as possible...all while looking stylish.  

As if you haven't worn your favorite thing over and over again (or wish you could)?  It just so happens my favorite things come from UpShift and my lifestyle allows me to wear my favorite things for days in a row.

Friday, April 4, 2014

This Month's Newsletter


Franzia Friday



Why, WHY boxed wine you ask?  It started out as a mockery (I don't really need to explain the trashiness of box wine, do I?), but then became our unofficial mascot at UpShift because it's inexpensive (oh hell, let's just be super trashy and call it cheap) and essentially it's bottomless.  To crank up the trash factor we drink it from a red solo cup.

One other reason; every time I point it out to our customers I get the same reaction - cringe, chuckle, pour. It's priceless that people get a kick out of our lack of standards, yet want to be a part of it.

Thank you for being a part of our boxed-wine-shenanigans.

Monday, March 31, 2014

Private party at UpShift

We hosted a group of gals at the boutique on Friday and they brought in wine, tons of amazing duds, and endless laughs and great conversation.  They were all UpShift first-timers and it was obvious from the moment they arrived that they got the concept; load up with new duds and drink wine while laughing and socializing.love connecting with our customer and getting to be a part of their experience (both at the boutique and life in general).

As the months and weeks have ticked by I've realized that the boutique has brought me more toward my life-goal of waking up each morning and living life the way I want to live it, and the bonus is that I have connected with the most amazing people that are doing the same thing.  I won't get too gushy or preachy so we'll leave it at that.  

Go forth and be fabulous and live your life the way you want to live it.  Every. Single. Day.

Wednesday, March 26, 2014

Armani at UpShift

This amazing find came in to UpShift a couple of weeks ago, sat on the rack unnoticed until....my fabulous friend Emily pointed it out and after a friendly game of try-on by all my friends it fit yours-truly.  

I love when we get in a gem like this (and to think it went unnoticed...imagine what else is out there?), I prefer when our amazing little pieces go to our fabulous customer, but I couldn't help myself.  Besides, I wear my clothes for a hot tick and they go back to UpShift.

Anyways, proof we get in amazing items every. single. day!


Wednesday, March 12, 2014

This is why I do what I do



Testimonial for UpShift, March 2014

"Just wanted to let you know how much we love your store and the whole idea. It takes the stress out of shopping by not having to worry about the total cost.($) I wanted to let you know that I brought in two new bras. (remember our conversation) All my clothes were freshly washed. I noticed two shirts that I brougt in yesterday already on facebook. Love seeing pictures of newly arrived items on facebook. I will be checking into facebook often to see your new arrivals. Can hardly wait for our next upshift visit. I will be giving out your business cards and coupons so other people can enjoy the upshift experience. Thanks again" : Kelli and Kriss



In the Media

UpShift has gotten a ton of press lately, let's recap; Brava Magazine feature in their March issue, Wisconsin State Journal had a cover section with color, and an Isthmus article in March.

UpComing (couldn't resist): Cover of Nature Pathway's April issue, and a feature in Tenney Lapham Neighborhood Association (TLNA) spring issue.

Brava Magazine - March 2014

Wisconsin State Journal Wednesday, March 5th 2014
























Tenney Lapham Neighborhood Association (ahem, probably the best neighborhood in Madison) Publication, Spring 2014


Nature's Pathway April 2014 Publication



Friday, March 7, 2014

Best. Find. Ever.

In my quest to switch my wardrobe over to 100% UpShift (Madison's only swap shop shameless plug) I scored this amazing handbag at our spring launch event last night!

My wardrobe feels more complete with this piece now in the mix.

I think it'll look fabulous with everything, especially on my arm with a vodka-water in hand.


It's all in the details: two-tone olive and chocolate brown, 100% leather, with gold metal detail. The olive tone is a sign I must indulge in a martini later today.

***Also, as someone that prefers to not eat meat I apologize for the real leather (my apology is the animal world, not the fashionistas that love leather)

Saturday, March 1, 2014

Screw winter, it's spring at UpShift

Spring has sprung (in my mind).  This cold weather is ridiculous so I've been drinking mojitos (ok, total lie I've actually been drinking vodka with water, lemon juice, and a lime twist) and wearing bold colors and tanning to get over the winter blahs.

Here at UpShift we're doing the same thing....getting ready for spring.  We're hauling out all our backstock (seriously hundreds and hundreds...dare I say thousands...of new items!!!), hanging it Sunday, March 2 (not missing the Oscars) and getting it all ready to launch by March 6th.  We'll have a completely new store!!!



Thursday, February 27, 2014

Viole Vino

Did you know we offer complimentary wine while you shop at UpShift?  Yep! Our clothing swap is really about the social experience...having fun while upgrading your wardrobe.

Clean out your closet (seriously, it needs it), load up all your gently used duds and bring them to UpShift.

We'll empty out your bag while you pour a glass of wine....then you're whole goal is to load up your bag with anything you want from the boutique (think super fashionable, gently used, amazing trends).

All this for only $20.  Not a goddamn dime more.  Items aren't individually priced, it's all about loading up your empty bag(s).  You can bring as much as you want!


Alright, so it's frickin' Franzia (we allow BYOB if you really hate the box stuff...seriously, a gal brought in a bottle last week). Franzia holds a special place in our hearts at UpShift.  Why?  Because it's like a bottomless glass of wine, and who couldn't use that?

Honestly I would rather shop sustainable clothing with a glass of wine in my hand any day than shop sober at the mall.  So there's that.

www.up-shift.webs.com

Tuesday, February 25, 2014

Celebrating the Oscars

I'll be celebrating the Oscar's by ordering in (to the boutique) and getting a good bottle wine.  Why at the boutique?  Because I'm staying late to hang all spring product in anticipation of our new inventory launch (pssst, private party 3/6!)

That doesn't mean you shouldn't celebrate the Oscars early (and of course, watch it later..8/7 central in case you're wondering).

Swing by UpShift, bring duds to swap and if you bring accessories with you than you only pay $10 to swap unlimited garments and sip complimentary wine!
























Monday, February 24, 2014

What's on tap for today

It's Monday and I'm working from home today.  Got everything done and now I'm heading out for a lunch date at The Old Fashion here in Madison.  It's Wisconsin, and goddamn cold still so it's all about comfort, thankfully UpShift still has warm duds to pick from (everything courtesy of my Swap Shop, UpShift).  I'm sure a martini will help with this issue.  

Go forth and be fabulous in all you do.

Sunday, February 23, 2014

Meet Jo - UpShift's Fabulous Merchandiser and Little Fashionista!

I shit you not, this is a real person and she is UpShift's amazing merchandiser.  You'll be seeing a lot of pics of her on this blog because she is truly the most amazing (and miniature) fashionista this side of the Mississippi.

*Jo's special talents include stylizing mannequins, merchandising second-hand garments, taking awesome selfies, and dressing in the most amazing ensembles (she once showed up in plaid flannel pj bottoms, a dress shirt, bow tie, and high heels....and looked fucking amazing!)