Monday, October 20, 2014

Thank you!

A special thank you to everyone that visited the boutique throughout the weekend. Thanks to both new and loyal customers along with friends and family we reached the first year milestone. We look forward to the exciting year to come.

New fall product this week, construction completion next month, followed by holiday season. We look forward to continuing our efforts of offering trendy second-hand clothing that is brought to the community through our very own customers.

Thank you again for everything!

Lindsay and Dustin along with the UpShift family.

Monday, October 13, 2014

One Year Anniversary! Agenda:

It has been such a whirlwind since opening the doors of Madison's only Swap Shop at 836 East Johnson Street on October 17th, 2013.  We (meaning my husband and I, and our only staffer) were hopeful that the community would understand the importance of sustainability through swapping.  It was equally important that our customer captured the festive nature of what happened behind our doors.

We will be doing a full weekend of events beginning October 17th, 2014 to celebrate our customers and the success of reaching this milestone!

Friday, October 17th - Exclusive Party (for anyone and everyone)!

It's exclusive because we'll be opening both locations (plus and regular sizing) for swapping.  We're charging only $10.  Complimentary wine as always!

Evening event 4-8pm

Saturday, October 18th - Huge Partaaay!

We'll be featuring a specialized music playlist chosen by you, our customer!
Drawings for prizes:  Free swaps, free private party, free merchandise and swag bags
Menu: Customized beer made specifically for UpShift, specialized cupcakes made by a local baker (and one of our favorite customer and bff) from Daisy Cupcakery!

All day event 10-4pm

Sunday, October 19th - Hangover Party!

We'll be featuring new fall product!
Drawings for prizes:  Free swaps, free private party, free merchandise and swag bags
Menu: Customized beer made specifically for UpShift, Baked goods for absorbing all that booze; Bloody Mary's and Mimosas!

All day event 12-6pm

Official Invite:



Wednesday, October 8, 2014

Nature's Pathways Article - October 2014

We are featured in Nature's Pathways magazine each month with an article and profile.  This month we discuss the importance of clearing out the clutter.  This can include clearing out a closet or even ridding yourself of a toxic relationship.  This article is all about taking control of the things around you to make life easier to maneuver.  Even committing to not use technology or social media for a specific time period, whether it for one day a week or even one hour a day can help you gain mental clarity.  At UpShift we totally believe in living life to it's fullest through experiences and connections while enjoying simple things in life.

Check out the full article here:

Nature's Pathways Magazine - Your Path to Healthy Living


Monday, October 6, 2014

Fresh Brew

Especially brewed for our 1 year anniversary celebration we had a micro brew created, available October 17th - 19th along with free swag bags, drawings, and complimentary wine.  Swing in and celebrate all weekend!


Wednesday, October 1, 2014

Digital Newsletter - October 2014

Take a minute (literally a minute and a half) to check out our new digital newsletter.


October Promos


This Month's Newsletter

October 2014 - UpShift Swap Shop


What goes into creating our newsletter?  We scramble around to pick out garments that speak to the season and to our customer.  We find items that are trendy but still wearable. The images are shot in our boutique against a white background then uploaded to photoshop where they are cleaned up.  I choose to use the same format each month for consistency purposes.

Monday, September 29, 2014

Madison Magazine Reader's Poll - Best of Madison

We are listed under Best Consignment shop - please vote in the Madison Magazine Reader's Poll and let Madison know about our little Swap Shop!  We have been so blessed to have such amazing customers come through out doors during this first year, thank you in advance for helping us reach our one year milestone and for taking time to vote in this poll.

Tuesday, September 9, 2014

UpShift Merchandiser Part III

This little fashionista has almost hit her 1 yr anniversary with UpShift!  She started 4 days before we opened and has kept the store running...and totally fashionable ever since! As a merchandiser she's in charge of driving all trends and making the product look amazing!

This week her projects included redoing our floor set by bringing out all new trends.  She's really pumped to dig into all our fall product that is in back stock (TBA in October).


New trends available this week!

We're doing a floorset change and featuring all new trend combinations this week.  It's really important that UpShift shows the latest and greatest ways to wear fashion - even if that fashion is second-hand.  It's a really fun (albeit, slightly exhausting) process that ensures our customer gets to see the trendiest of trends at our little swap shop.

What goes into this process you ask?  Here ya go, in 10 easy steps:
1. Pour glass of wine (get the creative juices flowing)
2. Pull out the magical binder of tear-sheets (a.k.a., magazine tear outs)
3. Dig through this season's latest and greatest for inspiration
4. Pour another glass of wine
5. Pair it down to tear-sheets that reflects our inventory (this season; lots of plaid, floral, denim, menswear, and tweed)
6. Pin the sheets up in the specified area of the store (you've all seen them under the shelves)
7. Organize, organize, organize all of our garments (thank you to our fabulous merchandiser for her hard work on this one!)*
8. Create outfits and pairings that reflect the tear-sheets.
9. Celebrate with high-fives and customers shopping our new trends
10. Pour glass of wine to help with relaxing

*The entire process of floorset takes our merchandiser about 3-4 days of hard work!  She's the best!


Tuesday, September 2, 2014

BTS 2014

I teach at Madison College in the Fashion Marketing program and met the students yesterday on our first day together.  I honored my 100% UpShift commitment and wore an entire outfit from the boutique:
  • BCBG navy pencil skirt
  • Gucci flats
  • B Jewel trapeze top
  • Metal twist ring and grey tote

Friday, August 29, 2014

Franzia - also saving the world through sustainable practices!

Franzia is not only the world's most popular wine (true), but it is the world's most cost and carbon effective wine (also true)!  The perfect fit for UpShift!

  • Boxed wine is lighter than heavy glass bottles so their carbon foot print is significantly smaller (we all love a good bottle of wine...so think about buying local). 
  • Box wine has 85% less landfill waste than bottle wine (also, be sure to recycle all the plastic, cardboard, and of course glass). 
  • Box wine requires fewer trucks to transport more wine than glass resulting in less emissions, less pollution, and less greenhouse gases.
Bottom line -  WE LOVE FRANZIA!


Plus Size

We offer Plus Size at our underground location at 2315 Superior Street

We currently are available for Private Parties!  Call or email to set up a date!

Host shops for FREE and each guest swaps for only $10

We always have wine out for guests, but the host is welcome to bring in additional offerings as needed (we had a host bring in champagne and apps).

We take appointments Monday - Friday 5-9pm or for special occasions we will consider weekends.  Just call us!

608-628-9525

Our underground location is in a residential neighborhood so don't be thrown off by the location.  Just follow the signs to our best kept secret!


Tuesday, August 26, 2014

100% UpShift, !00% of the Time

My wardrobe has slowly (but surely) shifted to become all UpShift, all the time.  It's taken a while to part with old items I loved so very much...but also I've been able to custom build my ideal wardrobe with items from the boutique and it has finally come to light!

Without any effort or thought I wore 100% UpShift today for work (yeah, I teach during the day and had to go with a professional look today).  I laid out my clothes this morning, got dressed and realized that everything was from the boutique; black pencil skirt, dotted peplum top, vintage strappy ballets, and silver twisted ring.

On that note our intern came up with an idea....if our customer shoots a pic on any social media wearing all UpShift they can show it to us or post on our FB and that customer gets $5 off next visit within that week! Love the idea...let's roll with it!