Friday, September 23, 2016

Friday Video Blog Sept 23rd

Lots of new stuff happening here!  Check it out:

Four Ways to Wear a Little Black Skirt

Every gal owns a little black skirt (if not, get in to Upshift and get one!) which allows for limitless ways to wear such a basic piece, we paired it down to 4 must-have styles for this fall:

 A pencil skirt pairs well with a flowy, pretty
 Perfect for the office and a classic,white top
 Convert to an edgy look for the weekend
A crop top makes a pencil skirt super sexy

Thursday, September 22, 2016

Private Party - Host for FREE!

Private Parties at UpShift are a huge hit!

Here are just a few reasons why:
  • Host swaps for FREE!
  • Bring a minimum of 8 guests and they swap for $10 each (that's half price!)
  • Complimentary red wine while you swap
  • Option to bring your own beverages and food for your guests
  • Complimentary invite created especially for you to send to friends or post on FB
How do we make it happen?  Easy:
  1. Please email with your top 2 dates and we put it on the calendar after confirmation with you.
  2. Email your friends or create an event on Facebook with your complimentary invitation.
  3. Show up and shop your ass off!
It's that simple!

Saturday, September 17, 2016

Friday Video Blog - 4 New Trends

In this video I outline all the super exciting things happening in the next few days as well as 4 key trends to wear this fall!


Thursday, September 15, 2016

Madison Magazine Best of Madison Poll

Madison Magazine announced this week it's "Best of Madison" poll and we're included on the list!  Voting begins September 15th and runs through October 20th. Vote now!

Couple of things to keep in mind:

First, we are so honored to be a part of this and hope we are voted as best-of in our selected category!  That means we have to get out and vote (this is a positive election campaign, yay!) and it also means you should share on social media so people know you feel passionately about what we do at Upshift!

Secondly, as outlined by Madison Magazine you must vote for at least 25% of the categories (so you're not just voting for the category we're pushing).  Honestly, we are so proud to be Madisonians that we believe in all the businesses that make Madison awesome so get out the vote for your favorites.  We're all just a bunch of small businesses trying our best in the best town evaaa!  So, vote for the categories that resonate with you, just make sure it's 1/4 of the categories.

Lastly, you can vote once per day with one email as outlined by their rules.

Now get out and vote!  Share on social media!  

Thank you from our entire Upshift family; owners, staff, volunteers, customers and community!


Tuesday, September 13, 2016

Chloe + Isabel Pop Up Shop Hits Upshift

We are so EXCITED to feature a pop up shop at Upshift on Sunday, July 24th from 2-4pm and we're offering a half price discount on our swap fee at this time.  Chloe + Isabel collection will be set up for you to peruse while you swap at the store.  Nicole Fuller is a Chloe + Isabel Merchandiser and will be on hand to showcase their summer collection, which will be available for you to buy!

Sunday, July 24th 2-4pm
$10 off swap fee
Complimentary wine
836 East Johnson Street

View and purchase Chloe + Isabel jewelry!

When we decided to feature them as a pop up shop it was apparent we NEEDED to feature them based on their company philosophy, which is so very similar to ours! They have a friendship policy, I'll repeat that...a friendship policy! 

"The idea of best friends with different personalities and styles, united by their passion for fashion and self expression."  That seems so familiar it's uncanny.  They also are founded with the principal of being dedicated to empowering the next generation of women entrepreneurs.  This also hits home as a female business owner that works at transcending certain stereotypes regarding this very topic. The very first sentence written by the owner, Chantel Waterbury, says, "I conceived of Chloe + Isabel as a place where smart, creative and confident women could play a significant role in creating an innovative new business model where they were at the center."  This very sentence perfectly expresses why I do what I do and reminds me of all the confident women that shop at Upshift.  To learn more about the Chloe + Isabel philosophy check out their webpage.

Beyond their amazing culture and philosophy as a company their jewelry is to die for!  It's unique, beautiful, and amazingly crafted.  I've seen it first hand and can say I am so pumped for us to feature it at Upshift.  Here's a sneak peek of their amazing summer collection:

Their pieces are also featured in major magazines and worn by celebs!  The jewelry looks very high end but is totally affordable for any gal!

Monday, September 12, 2016

Stylist Event

Each month we host a special stylist event!  Show up to swap your garments, sip complimentary wine, and get top notch advice from a professional stylist.  All this for half price!

We are featuring a VERY special guest stylist!  She is a student in the MATC Fashion Marketing program and brings to us a ton of fashion knowledge!  Welcome Samantha this Sunday and get top notch fashion advice!

Sunday, September 18th

Swap up for $10

Friday, September 9, 2016

LBD - Little Badass Dress

Every gal has a LBD or Little Black Dress, that hangs in their closet and is at arm's length any time a special occasion occurs.  Well, my strapless, Banana Republic, dress is my go-to for all occasions and I have a wedding this weekend.  My dear cousin Spencer and his fiancee are getting married in Green Bay, WI.  No doubt, it will be a dressy affair so I know I can take my favorite LBD and dress it up accordingly.

*Psst, dirty little secret...I wear this same dress to every wedding I go to, and I'm able to change it up according to season or dressiness.  So, knowing I have this wedding tomorrow I realized that any gal can essentially take their LBD and wear it in different situations and look totally amazing depending upon the shoe, accessory, or cover up.  Perfect topic for our weekly video blog!

Watch and enjoy...and dig out your LBD so you can wear it in all occasions.

Thursday, September 8, 2016

Summer to fall fashion transitions

This is a weird time of year when it comes to fashion and weather.  It's technically time to start wearing fall-inspired pieces (post Labor Day/Back-to-School), however it's still warm out, like, really really warm out.  Even if temps drop to the 70's or 60's it's still warm enough to go with short sleeves.
So, we in the fashion world call this a "transitional" month, meaning you have to utilize your items from the previous season and use some trickery to transition them to the next season.  So, during this transitional month we're taking our favorite summer pieces and adding a little twist to get you through until that beautiful blast of fall weather hits.

Here you go, four transitional looks to help you this month (ahem, just add layers to everything you love from your summer wardrobe.)

If you love your favorite strapless dress (and who doesn't) then add ....
A granny cardigan with pointy flats, both in darker tones.
Take your favorite chiffon top, with front crop tie and add...
Longer shorts, a scarf, belt, and leather platforms.  All in darker tones.
If you can't yet pack away that awesome summer frock, then add...
Animal print and a cute brown cover up, with pearls of course.
Everyone has that favorite white flowy top for summer... to transition it to fall add....
Flowy tribal pants, tweed shoes, and a dark layering tank.
It's that simple, it's all about layering and adding fall colors in richer, dark tones.  Voile, now go forth and be fabulous this transitional month.

Saturday, September 3, 2016

Upshift Video News

Here's a quick video that will keep you up to speed on all that is Upshift!  Bonus at the end of the video; top ten garments for the day and top ten accessories for the day.

Check it out:

Thursday, August 11, 2016

Stylist Service

Many may not know this, but every single person that works at Upshift is professionally trained to help stylize your wardrobe!  Every gal here has a formal education or has been trained by a professional stylist to help create your perfect wardrobe!

I say every gal because every so often, as the owner, my husband works a shift, he can help you reach things up high but don't trust him with your style choice.

What does a personal styling include?  Everything, and at no extra cost!  Come in and mention this post and just simply tell your stylist what you are in need of.

Here is an example of a styling for a wedding!   I helped my mom pick out an outfit for her nephew's wedding.

It's that simple, saunter in and have our staff give you amazing styling advice!

Top Trends for BTS

Back-to-School season is here and even if you don't plan on going back to school it still is a season that affects everyone, it's basically pre-fall and the perfect time to freshen up your wardrobe for chilly, layering season.

So, without further ado, here are your must-have trends for this transitional season:

Denim and more denim



Animal prints

Ethnic embroidery

Ethnic patterns

Mary Janes


Anything Gold

Leather accents
Ever wonder where we get our trend information?  We sift through tons of magazines and store shop as well as follow a ton of awesome instagram fashionistas.  Speaking of, follow us.  Do it, do it now.

Wednesday, July 27, 2016

Top 10 Summer Styles

We love our best-of lists here at Upshift, so on that note it's time for out top 10 styles for this summer!

1. Solid white top
Bonus if you pair with crisp white jeans

2. Cropped lace top
Cropped or boxy tops are a must have

3. Strapless dress in geometric patterning
The contrast piping adds a vintage flare

4. Anything in Neon
This adorable skirt is super light and airy

5. Polka dots
Chiffon tops in any style are super easy to wear

6. Denim top
Denim on denim is super trendy, pair top with jeans

7. Plaid top
Anything in plaid is hot for the summer and into fall

8. Pattern mixed top
Pattern mixing is taking two patterns in the same tone

9. Crop top with tribal print
Take any shirt you love and make it a crop!

10. Stripes!
Any and all stripes are hot for summer, bonus if it has a peplum

Sunday, June 19, 2016

Grand Reopening Video Blog

Check out all things happening here at Upshift Swap Shop

Warning:  The picture below looks like I will sneeze, I do not.  Also, I say, "Umm." a lot.  I'm so out of practice of doing video blogs.

Friday, June 10, 2016

The Winds Are a Changin'

Uffduh, we have had so much change happening here at Upshift.  First, a car drives through our front window which set off a whole chain of events.  We were boarded-up and closed for a week, and lucky for us a fabulous artist Stephanie Hagens came forward to paint a phenomenal mural on our temporary store front.  Next, we were told about all the hard work ahead to get our store back to fighting shape; new windows that take 3 weeks to order, garment cleaning, store cleaning, new rugs, mannequins, painting, dusting (dusting and more dusting, seriously where does it all come from), and constant questions about when we reopen.  WE'RE OPEN, come swap!

It's been a tough couple of months, especially with all the construction (to create an amazing new storefront), but mostly with people not really understanding that we are indeed open!

In fact, we're celebrating a Grand Reopening on June 23rd from 4-8pm.  Join us!

We finally have beautiful new windows!  What a blessing to have such an amazing new storefront, guess what though...our huge new windows expose how outdated our interiors are.  We plan to paint and replace all our outdated fixtures; mannequins, rugs, cash register counter, and fitting room curtains.  In addition, we will have a full new floorset (meaning all new trends) done by our merchandiser.

The first step in all these changes, after our new windows went in, was to move our amazing mural indoors.  There was a resounding response from the public that we HAD to preserve the mural and we could not agree more!

We moved that amazing piece of art into our fitting room!  Change Is Good, indeed!  Thank you Stephanie Hagens for contributing this piece to our store!  Here is the mural permanently installed into the store.