Wednesday, January 28, 2015

Top ten must-haves in every gals closet

Here are the absolute top ten must-haves for any gal's closet.  Literally if you have these simple, basic items you can mix and match for any occasion.  Additionally, you can add anything to this basic wardrobe and create a fashion forward selection of outfits.  These are the perfect foundation for any solid wardrobe, and if you don't have them, no worries, you can find them at UpShift!  There's a video at the end for your viewing pleasure.  Go forth and be fabulous!


1. Crisp white shirt - the foundation for all great outfits
2. Blazer - you're not limited to just black, ahoy!
3. Trousers; never too slim, never to wide.  Go for winter white!
4. Cardigan - for those chilly movies or  that not-so-toasty- office
5. LBD - Little Black Delightfulness

6. Straight denim - medium wash with just the right hem

7. Thee perfect coat - warmer climate = trench, cold climate=wool
8. Fashion top - any style and color, just make it pop..
9. We cheated and put all our favorite shoes in one - flats, boots, and pumps
10. Again, cheating  with accessories - chunky neckwear and earrings.

Top ten must-haves in every gals closet

1. Crisp white shirt - the foundation for all great outfits
2. Blazer - you're not limited to just black, ahoy!
3. Trousers; never too slim, never to wide.  Go for winter white!
4. Cardigan - for those chilly movies or  that not-so-toasty- office
5. LBD - Little Black Delightfulness

6. Straight denim - medium wash with just the right hem

7. Thee perfect coat - warmer climate = trench, cold climate
8. Fashion top - any style and color, just make it pop..
9. We cheated and put all our favorite shoes in one - flats, boots, and pumps
10. Again, cheating  with accessories - chunky neckwear and earrings.

Tuesday, January 27, 2015

Top Ten - Winter 2015

1. Jo - The- Amazing - Merchandiser (she sets all our trends!)


2. We host a guest stylist on the third Sunday of each month

3. We specialize in outfit building

4. Complimentary wine while you swap

5. An abundance of denim - tons of amazing labels

6. Specialty stylized boutique (refer to #1; awesome merchandiser)


7. New accessories daily
8. Open seven days a week

9. New items daily, all new trends reset each month

10. We have a brand spankin new neighborhood, front street parking!

Bonus: we do seasonal shoots to display our amazing fashion trends

Sunday, January 25, 2015

2 for 1 - Next awesome event

First Thursday of each month,
Bring a friend and she shops for FREE!

Thursday, February 5th 12-8pm

www.up-shift.webs.com


Saturday, January 24, 2015

Evolution

It's a theme I hear from our customers all the time: I'm transforming my insert noun here (body, life, career, values, mindset, habits, etc).  It seems like most everyone is on this journey to become a better version of themselves.  To that I say, "Hell yeah, go for it".  Seriously, if we plant our feet on the ground in the morning with the mindset of today is going to be a better day than yesterday, this world is headed in a positive direction.

This large sweeping concept perfectly sums up, on a micro level, my existence and the creation of UpShift.  I realized a few years ago that it's totally possible to create any lifestyle I want, so why not make it worth living.  I sat down and jotted down some of my ideals in life (this is where my husband laughs and in his mind switches out the word jotted with something along the lines of; obsessively documented every goddam detail of life in a series of journals to create a custom-made life).  I outlined all that I wanted in life and set out that very moment to just start living it. Craving a glass of wine. Drink it.  Want a nap.  Take one.  Create a business. Open it. If something makes you happy keep doing it, if something you're doing doesn't make you happy stop doing it.

Bringing good things into your life will, in turn, bring good things into your life.  However, the opposite approach must also be examined.  A mean friend continues to berate, stop hanging out with that person.  Running a marathon hurt, stop doing them.  Wearing 4 inch stilhettos causes back problems, trade up for 3 inch pumps.  Eating pizza causes bloat, stop eating it.

Point being, make the evolution and make it count.  Become the best version of you no matter what that looks like to you and know that it starts with little changes. UpShift as needed for a better life.

Go forth, be fabulous.


Wednesday, January 14, 2015

Q and A

Not sure if you know this but the owner, staff, and volunteers all have access to our FB account. Meaning you have top-notch advice on hand at all time for fashion advice!

Send us a question on our FB page or as a message and we'll get back to you with advice or even a picture to help you best with your wardrobe ?'s.

Go forth and be fabulous!


Saturday, January 3, 2015

Volunteer Program

If you love to work with fabulous fashionistas and clothing and love free clothes, then get in here and volunteer!  We recently got our volunteer program up and running and would love to have new peeps!

It's simple:
Shoot us an email at upshiftgear@gmail.com
Pick a consistent shift that you can commit to each week
Set up a one-time brief training (Monday's only from 4-8)
Start your weekly shift
Get a free swap each shift!

Available shifts:
Wednesday 4-6
Thursday 4-8
Friday 4-8
Saturday 10-4
Sunday 12-6 

Not to brag, but our staff of volunteers and customers are absolutely amazing.  You get an added perk of working alongside some pretty awesome people!

We also have a staff meeting each month on the 15th from 6-7pm.  We discuss hot topics and drink wine.  It's more of an excuse to hang out together than a real meeting.  

Contact us now!

Friday, January 2, 2015

Digital Newsletter - January 2015

Take a minute (literally a minute and a half) to check out our new digital newsletter.





Wednesday, December 31, 2014

Monday, December 29, 2014

Saturday, December 27, 2014

Nature's Pathways Article - December 2014

We are featured in Nature's Pathways magazine each month with an article and profile.  This month we discuss the importance of giving instead of gifting.  This article holds true for all celebrations and relationships.  At UpShift we totally believe in living life to it's fullest through experiences and connections while enjoying simple things in life.

Check out the full article here:

Nature's Pathways Magazine - Your Path to Healthy Living


Saturday, December 20, 2014

Hey, You!

We're reaching out to our beloved customer, you!  Word of mouth has been our most proven advertising and we want to take our swap shop to the next level. 

UpShift in numbers:

5 years ago UpShift became an LLC
11 financial institutions turned us down (recession + new concept = no)
3.5 years ago UpShift officially opened for business (in a basement)
14 months ago UpShift officially opened to the public
6 of the first 12 months we experienced extreme road and sidewalk reconstruction
7 volunteers keep UpShift open and running
2 volunteer stylists, 2 volunteer models, and 1 volunteer photographer additionally help out
3 customers per day pays the bills (believe it or not!)
8 customers per day will allow us to expand to include plus size

Why disclose any of this?  It's important to us that our customer is a part of the experience and honestly without you we wouldn't have been able to make it this far!  We are so unbelievably grateful and thankful for that.  To make it to the next level we need more of that good energy!

Everything we make at the boutique goes right back into it to keep it running, and since we finance it totally on our own we need to make sure it's worth the effort (pssst, we totally think it is! however, sometimes it's a nail-biter each month if you know what I mean?!)

Thank you and much love from the UpShift family.  Go forth and be fabulous (and spread the word while you're at it).

Tuesday, November 25, 2014

Madison Startup Feature - UpShift

Madison Startup defines "startup company" as any for-profit business less than three years old.  We are featured on their webpage as a company profile.  Check out this great article written by Danielle Schulz.

Article link


Saturday, November 22, 2014

Monday, November 17, 2014

Plus Size

We offer Plus Size at our underground location at 2315 Superior Street

Swap for $10 every Wednesday from 2-7pm

We always have wine out for guests!  We feature an in-house garment expert that specializes in plus size.

Our underground location is in a residential neighborhood so don't be thrown off by the location.  Just follow the signs to our best kept secret!