Saturday, August 30, 2014

Friday, August 29, 2014

This Month's Newsletter

September 2014 - UpShift Swap Shop






















What goes into creating our newsletter?  We scramble around to pick out garments that speak to the season and to our customer.  We find items that are trendy but still wearable. The images are shot in our boutique against a white background then uploaded to photoshop where they are cleaned up.  I choose to use the same format each month for consistency purposes.

Franzia - also saving the world through sustainable practices!

Franzia is not only the world's most popular wine (true), but it is the world's most cost and carbon effective wine (also true)!  The perfect fit for UpShift!

  • Boxed wine is lighter than heavy glass bottles so their carbon foot print is significantly smaller (we all love a good bottle of wine...so think about buying local). 
  • Box wine has 85% less landfill waste than bottle wine (also, be sure to recycle all the plastic, cardboard, and of course glass). 
  • Box wine requires fewer trucks to transport more wine than glass resulting in less emissions, less pollution, and less greenhouse gases.
Bottom line -  WE LOVE FRANZIA!


Plus Size

We offer Plus Size at our underground location at 2315 Superior Street

We currently are available for Private Parties!  Call or email to set up a date!

Host shops for FREE and each guest swaps for only $10

We always have wine out for guests, but the host is welcome to bring in additional offerings as needed (we had a host bring in champagne and apps).

We take appointments Monday - Friday 5-9pm or for special occasions we will consider weekends.  Just call us!

608-628-9525

Our underground location is in a residential neighborhood so don't be thrown off by the location.  Just follow the signs to our best kept secret!


Thursday, August 28, 2014

Tuesday, August 26, 2014

100% UpShift, !00% of the Time

My wardrobe has slowly (but surely) shifted to become all UpShift, all the time.  It's taken a while to part with old items I loved so very much...but also I've been able to custom build my ideal wardrobe with items from the boutique and it has finally come to light!

Without any effort or thought I wore 100% UpShift today for work (yeah, I teach during the day and had to go with a professional look today).  I laid out my clothes this morning, got dressed and realized that everything was from the boutique; black pencil skirt, dotted peplum top, vintage strappy ballets, and silver twisted ring.

On that note our intern came up with an idea....if our customer shoots a pic on any social media wearing all UpShift they can show it to us or post on our FB and that customer gets $5 off next visit within that week! Love the idea...let's roll with it!

Thursday, August 21, 2014

BTS trends

Back-to-School is here.  Regardless if you're indeed going back to school or not this season is mega important in the fashion and retail world.  Why?  Because we each get to start new with our fashion image (just like back in elementary school we got to start with a new teacher and a new trapper keeper...mine was blue with a rainbow).  Below are the top three trends we're calling out at UpShift and the fashion world in general.

Preppy: Chaps cardigan (tags still on $89...it cost next to nothing at UpShift) with denim dress.


Casual: Retro Bill Blass overalls with nordic print tee.  Bibs are back (again),  how can you resist retro?

Ballet: Pretty in pink with a chiffon top and lace champagne skirt...and flats of course!

Must have accessory: Canvas and leather tote!

Wednesday, August 20, 2014

Plus Size 8.20.14

Today's outfit brought to you by UpShift's Plus Size Underground Store that officially opens 8/21/14.

We hosted a VIP party and the response in regards to trend selection was all positive.  Many gals have been asking how to become a VIP member at UpShift.  Simple.....email us and we'll add you to our list (and no you won't receive a bunch of random emails).  You'll be notified about special promotions and events!

Eddie Bauer cable knit sweater in size 18 with brown denim in size 18 with strappy leather pumps



Inspiration for our trends come from tear sheets from the trendiest and most recent magazines    

Sunday, August 10, 2014

Introducing our next concept - Plus Size 8.21.14

It's been quite the journey opening UpShift to the public.  We started out as invite-only, but quickly realized that swapping clothes is a retail model that does indeed work.  We opened up once a week in an "underground" location in a residential neighborhood at 2315 Superior Street in July of 2011. Word spread and our little swap shop gained a following.  We finally had the revenue (barely) to open up full-time to the public at our current (and totally amazing) location on East Johnson.  Our goal is to open 5 stores in 5 years with 5 different concepts (womens, kids, plus, mens, maternity).  Our aim was to open up our Kids location second, however a lot (and I mean A LOT) of people came forward wondering when we'd open Plus.  Honestly, back when we first opened up to the public I wasn't sure when or how we'd open a second location...but we knew that the right correlation of events would make it happen at the appropriate time.  Whelp, wouldn't you know it several of our customers (most notably Theresa F.) came in asking if they could bring in plus items to swap up for smaller sizes that we carry in our E. Johnson location.  Of course!  Many of our customers have lost weight but didn't have clothing that fit...and had a bunch of old clothes in plus sizes.  Sure, we'll take if off your hands and help you find clothing that fits!  Slowly over the year our Plus size inventory grew.  We now have enough to open up our old "underground" location one day per week so that our swap model is available to gals that fit in plus sizing. We'll be doing our first swap Thursday, August 21 from 5-8pm.  Below is a smattering of styles.  The pictures don't even begin to tell the story of how cute the items are!  

Beneath the pics are a few of my personal thoughts and comments on our inventory, if you care to read on scroll through and read.  Leave comments as needed, or get on FB and message us.
Tribal tee in XL
Size 16 print dress - tags still on!
Straight leg classic Levis - size unknown, approx 16 or 18
Amazing cocktail dress - size 20
Knee length red shorts - size 18
Tribal chiffon top - XXL
Chiffon teal top - XXL
Tribal tank - size 22
Tweed printed skirt - size 16
























Additional comments: Alright ladies, I worked with plus sizing when I was a designer at Maurices, Inc and they did their sizing as 1, 2, 3 for tops and 16-22 for bottoms.  Now that I've gotten the opportunity to compile inventory for our Plus Concept I now realize how crazy sizing is for Plus clothing.  Is it just me or is it all over the board?!  I seriously don't even know how to begin communicating the sizing of certain items (the sizes affiliated with the above pics are accurate if there was a tag otherwise I had to guess based on styling). I don't know how a plus size gal can shop and find appropriate sizes and fit.  Ok, enough with that rant.  On to the style of plus size.  

We really weeded out the items that looked old, tattered, or even too matron-like (this is the exact same process we use at our other location).  We ended up with some seriously cute items!!!  One observation is that plus size has a ton of print.  Is this something that people like or hate?  I think the items are amazingly cute but have noticed a lot of print.  Very few solid items, and we're hoping through the swap process we end up with more variety in this area. We also ended up with a ton of denim, really really cute styles!  Again, through the swap process we hope to add variety to our bottoms selection.

That's it for now, hope to see you August 21st 5-8pm at our "underground" location.  It's open to everyone and anyone so don't be thrown off when it's in a residential area.  Just follow the signs and know you're in for a treat!  It may be a smaller location, but it's packed with awesome clothes just waiting to go home with you!

Thursday, July 3, 2014

Friday, 4th of July

Got plans?  Yeah, most of us have plans at night watching fireworks or hanging with friends at a BBQ with cocktail in hand.  How about during the day?  It's supposed to be amazingly gorgeous weather.....and here's UpShift's best kept secret (ready for this): the day after any of our events guarantees access to amazing new inventory.  Guess what?!  July 3rd is our 2 for 1 event and it's always a busy one so you can access completely new inventory on Friday.

There you have it.  I've told you so now you can break the news to family and friends that you have plans 4th of July morning.  But you'll surely join them with a brand new outfit at night.

Go forth and be fabulous this fourth!









This outfit brought to you by red, white, and blue...'Merika!

Thursday, June 19, 2014

Definition of UpShift (noun not verb)

People often ask what UpShift means.  Upcycle (humble opinion about to be thrown around) is overused by the eco-conscious community to invoke recycling in a trendy way.  We took a fresh spin on it.  Upshifting in a car means going into a higher gear...gear is also slang for clothing.  "Let's switch gears", people say for wanting to change topics. My favorite topic is clothing.  Switch it up.

Mind ready to be blown? Shift is another word for a loose fitting dress.  It all makes perfect sense. UpShifting means changing up your gear for better duds.  Simple.

That still doesn't answer how UpShift works, right?  Well check out our webpage FAQ's to answer all your burning questions.

Go forth and be fabulous.

Wednesday, June 18, 2014

Our Amazing Merchandiser Part II

Our lead merchandiser works her tail off keeping our store looking fashion forward and totally amazing (in fact this week she's revamping UpShift with all new trends).  She apparently found a kimono in our inventory.  When my husband got to the store she was found floating around the store adding last minute touches to the store while wearing an over-sized (not tough on her since she's pint sized), red, silky kimono.

She is proof that you can live life fabulously in whatever the hell you want to wear.


Friday, June 13, 2014

Summer Lovin'

Summer is finally here and that means vodka with cukes as well as all new shorts.  We had to make room for all our back stock (stuff we kept in back just for this season), which we pulled out yesterday, June 12th.  Tons of new items available.  Wanna UpShift?  Check it out.

Also, we took a bunch of our old jeans that weren't moving out the door and we UpShifted them into short shorts.  We have nearly 3 dozen new pairs....custom made by our merchandiser.  She specifically ratted them out and made them super uber cute!  I brought them home and ran them through the wash and added even more details...while sipping my vodka/cucumber drink.  Just another way we're recycling while keeping top fashion in mind...and enjoying a refreshing cocktail.

Fashion + booze = fabulousness.  Once again.


Friday, May 30, 2014

Wedding Season?

Yeah, it's that time of year.  For most twenty-somethings.  I went through wedding season years ago, in fact those fabulous people got married, had babies, and are now divorcing like normal Americans.  Turns out my nearest and dearest don't really follow that format because my two bestest lady friends waited (smartly so) to get married later in life.  One in her (gasp) late 20's and the other (louder gasp) mid 30's.  And not married to each other (although, for the record, I totally support that).  I shit you not both my two best gal pals texted me New Years day to save the date.  One friend, here in Madison wanted June 20th saved for her wedding.  The other friend, from Eau Claire, wanted June 21st saved.  Fine.  Done and done.  Then I was asked to be in BOTH weddings...of 2 people I love very very much.  I OK'd it with both of them that I could indeed be in both weddings even if they were on the same weekend.  What does this all mean?  I'm still not quite sure....but I will tell you this;   both weddings are amazing....and beautiful...and make me feel so honored that I know each person individually. 
With weddings come showers and bachelorette parties.  

Top dress is for the shower.  Bottom dress is for the bachelorette party.  Both from Upshift!

And yes, I am wearing them to both of my besties parties.  2 different towns, 2 different weekends.  Deal with it.

Thursday, May 29, 2014

What's Red, White, and Vintage All Over?


10 Reasons to get rid of your old accessories and UpShift to these fabulous pieces:








1. Glass beads made just for your wrist






2. Betty Boop Baubles





3. Your wrist wants these draped around it







4.  Topshop (never worn) wonderfulness







5.  A scarf that Mrs. Draper would envy






6. Stacked and ready to go






7.  Sometimes all you need is a geo scarf








8.  This pictures doesn't do justice to how posh this purse is








9. Vintage and modern at the same time





10. Just vintage