Wednesday, November 25, 2015

Kickstarter Campaign

Alright, we've been approved to launch our Kickstarter account for Upshift, what does this mean? Most questions can be answered once you visit the sight, but in a nutshell it means we are reaching out to friends, family, acquaintances, and even strangers to raise the $4000 needed for the expansion of the online business model. We have until December 6th to raise it, and it's all or nothing. People can give any amount. 
What Dustin and I are asking is that our story gets told and that the UpShift Swap Shop business model of sustainability is understood so that people want to be invested in the future of our amazing venture. If you're curious about our backstory, it's all in the Kickstarter or on our blog. Additionally, it's worth mentioning that we can exceed the amount which will help the business grow even faster.
Why would we need funding to help the online business grow even though the site is up and running and currently taking orders? We need to purchase all the equipment for shipping and the equipment for cataloging our inventory. We currently have a system, but it's small and we need to grow!
You can help us by promoting our Kickstarter on all social media, especially during the holiday season! Dustin and I are saying thank you in advance because I know this is a busy time of year and everyone has already done so much to help and support us. It's humbling to ask for so much help, but know that every single day I'm thankful for all the people in my life both near and far and all the help and encouragement that you've offered.
If you need to know more about our business and about Dustin and I visit the history of Upshift on this site or the Kickstarter site, and feel free to send friends there too so they understand our history and swap system.

Peace, love, and fashion to all you beautiful people!

Stylist Card

Our stylists send out a personalized note with each order, here's a sneak peek:

Tuesday, November 24, 2015

Holiday Worthy Outfits

It's that time of year again...time to write a (way too long) letter to your loved ones with an attached photo that goes out in the mail on December 23rd with the hopes that it gets to the recipients by Christmas.  Well, those photos can either look like you took them with a selfie stick at a weird angle OR your holiday photo can look amazingly idyllic thanks to choosing the perfect outfit and the perfect photographer.  Our go-to photographer is Ashley Rostad of Blackwater Studios, she takes candid photos that reflect the season and make each person look spectacular.   Beyond that, you must pick a good outfit (cue Upshift).  Below are 4 easy outfits that will create a great holiday look for you and your family. 

1. Dressy Plush

This dressy outfit looks totally effortless because of all the texture; cable knit, shearling, faux fur, tweed, and wool.  The cowl neck sweater is cozy when layered under the shearling/fur coat and paired with tweed pants.  Top it all off with a wool, plaid scarf and high pumps.  This layered look is ideal for an outside shot.

2. Dressy Glitz

If you want a super dressy theme go with a full skirt in silk with a chiffon top, layered under a floral cardigan.  Wear open toe, strappy pumps with tights (not shown) and a silk scarf.  All are in soft pastels and grey which would be ideal for a holiday soiree in front of a fireplace.

3. Casual Cozy

The comfy, cozy holiday look is the go-to outfit for family portraits.  This outfit has all the key elements; flannel top, fur lined sweater, skinny cords, leather boots, and a knit cap (with little tiny reindeer).  The entire family can dress in this and look so amazing in a winter holiday shoot.

4. Casual Sleek

This is another casual outfit perfect for a holiday photo, but think of this as the polished version of casual.  It's denim-on-denim, which is a huge trend right now and has the added bonus that it's monochromatic and always looks super chic.  Add a chunky scarf and muted shoes to keep this look really sleek.

The Cap Times Article on Upshift

The Cap Times did a wonderful article on Upshift and our newest endeavor, online swapping. Read on and learn more about the swapping system.  Click image or link below for the article.

Monday, November 23, 2015

Official Announcement

For those that missed our announcement, here is a video blog announcement:


At Upshift we have so much to be thankful for this year!  We launched out online business this week and orders are coming in, meaning more diversity to our inventory.  Spread the word so our online business thrives and helps Upshift grow,

Also, we have decided to close on Thanksgiving to allow our staff and customers to focus all their energy on spending time with family and friends.  Additionally, we are limiting our hours to 12-4pm the day after Thanksgiving.  We'll have mimosas available for those shoppers that are a little tired post holiday or for those that shopped earlier that day. Notice how I avoided calling out what day it actually is, here at Upshift we don't necessarily tsk consumerism, but we think it should be fun, not, come and consume good booze and awesome fashion.

Small Business Saturday is November 28th from 10-4pm.  Please support local and come to East Johnson Street and visit all our amazing neighborhood small businesses. It's totally possible to make a full day out of it; brunch, lunch, dinner, and drinks with amazing shopping sprinkled in there (ahem, Upshift).

We also are hosting a giving thanks event on Sunday, November 29th from 12-6pm. Bring 2 canned goods and get $5 off with donated goods going toward Second Harvest.

Sunday, November 22, 2015

Jewelry Event

We love to partner with local businesses and artists, we'll be featuring Ashley Grasmick and her jewelry designs.  Come in Sunday, November 22nd from 2-4pm to view her amazing pieces and have first access to purchase the one of kind items.

Additionally, we are showcasing art by Silus along with complimentary wine!

$5 off swap fee
November 22nd 2-4pm

Wednesday, November 18, 2015

Premium Stylist Advice

This is a call out to our Madison customers, as you may know I teach at the Madison College in the Fashion Marketing program and my students are doing a client stylist project. We need a woman that is willing to come to MATC Truax Building on Monday, November 23rd at 10am to get a FREE stylist analysis from my Fashion Analysis class. We'll ask you questions regarding your lifestyle and offer style advice on what items to incorporate into your life. You'll gain access to premium information regarding fashion trends that work for your lifestyle.

Email me at
First come, first serve

Can't wait to work with you!


Tuesday, November 17, 2015

Announcement November 21st

We're so excited to make an announcement regarding Upshift on November 21st at 2pm.  Join us at One Barrel Brewing Company at 2001 Atwood Avenue in Madison, Wisconsin for an exclusive sneak peek of big things to come regarding our Swap Shop.

We'll make the announcement and then celebrate afterwards at One Barrel.  We think you'll be just as excited as us to hear about the upcoming development!

Upshift Swap Shop Announcement


One Barrel Brewing Company
2001 Atwood Avenue
Madison, Wisconsin

Sunday, November 15, 2015

Friday, November 13, 2015

What the HECK is going on with Plus

We have toyed with the idea of having a plus collection since August 2014.  We can't fit it in our small 500 sq ft space at 836 East Johnson Street so we opened it in our underground location.  It was touch and go with keeping it open due to weather and scheduling conflicts.

We are in the process of expanding the business (we're making an announcement on Saturday, November 21st at 2pm at One Barrel Brewing Company in Madison's Eastside) and felt like this is a good time to put our Plus inventory in holding until we can get all our sizes 0-24 under one roof in the future.

Soooo, plus is not available for now, but will be soon enough.  However, based on our announcement you may have an option to access it.  If you're curious come see us at One Barrel on Saturday, Nov 21st at 2pm for our big announcement.

Everyone involved in Upshift has been incredibly supportive during our 2 years and all the twists and turns.  Your patience will pay off soon enough!


Wednesday, November 11, 2015

Holiday Event 2015

We are so excited to be a part of this event happening in our neighborhood.  Jam on Johnson is an amazing event put on by the city where we have beer tastings and music at each business on East Johnson Street.  November 13th from 4-8pm.

Bonus, we'll be having $5 off our swap fee from 4-8pm with apps and snacks!

Announcing This Year's Gift Cards

We offer gift cards this year, come in and purchase a card for $20 and give to your favorite fashionista.  They just have to load up a bag with used goods and bring that in with the card and they get a full swap, wine included!

Tuesday, November 10, 2015

Stylist Event

Last minute decision, we're hosting our monthly Stylist Event this coming Sunday, November 15th from 2-4pm.  Only $10 to swap up and complimentary wine!

We were going to start doing it once every 6 months but we had demand for one last event!

Get in and swap up for $10
September 20th

Wednesday, November 4, 2015

New Loyal Customer

Below we feature a new and totally fabulous customer that I met last week at the boutique.  Her name is Ashley and we actually met because she reached out to see if we'd feature her handmade jewelry (and we are on November 22nd from 2-4pm, mark your calendar).  She just emailed this shot of some of the amazing items she got at the shop (along with a wonderful quote).  I wanted to share and let you all know you are more than welcome to send us pics to feature on this blog. We love getting images and feedback.  Send to our email and don't forget to share on social media, word of mouth helps us grow and get new, daily inventory through our swap system.

"Recycled everything.  This is what happens when you trade and shop locally.  These are all designer goods.  Friends who live in Madison, I urge you to check out Upshift.  This place feels like a well kept secret and I want to spread the love."

Thank you Ashley!