Thursday, October 30, 2014

Madison Magazine Reader's Poll - Best of Madison

We are listed under Best Consignment shop - please vote in the Madison Magazine Reader's Poll and let Madison know about our little Swap Shop!  We have been so blessed to have such amazing customers come through out doors during this first year, thank you in advance for helping us reach our one year milestone and for taking time to vote in this poll.

Wednesday, October 29, 2014

2 for 1 - Next awesome event

First Thursday of each month,
Bring a friend and she shops for FREE!

Thursday, November 6th 12-8pm

www.up-shift.webs.com




Tuesday, October 28, 2014

November Promos


Jam on Johnson

We are so happy to announce the beginning of a new era for the East Johnson Corridor! Street construction will be coming to end in November and we will be participating in a neighborhood street party to show off the new amenities; more parking, new bike racks, better lighting, wider sidewalks, and a bike friendly lane, just to name a few.

True to the Madison lifestyle the neighborhood businesses are coming together to throw a huge party to celebrate!  Please join us Friday, November 14th 4-8pm for a chance to win prizes and to walk the block to hear Madison based bands play music and participate in a local beer tasting.

UpShift will have complimentary wine along with beer for tasting and our promo includes $5 off swap fee.

Friday, October 24, 2014

Private Party - Host for FREE!

Private Parties at UpShift are a huge hit!

Here are just a few reasons why:
  • Host swaps for FREE!
  • Bring a minimum of 8 guests and they swap for $10 each (that's half price!)
  • Complimentary red wine while you swap
  • Option to bring your own beverages and food for your guests
  • Complimentary invite created especially for you to send to friends or post on FB
How do we make it happen?  Easy:
  1. Please email with your top 2 dates and we put it on the calendar after confirmation with you.
  2. Email your friends or create an event on Facebook with your complimentary invitation.
  3. Show up and shop your ass off!
It's that simple!


Monday, October 20, 2014

Thank you!

A special thank you to everyone that visited the boutique throughout the weekend. Thanks to both new and loyal customers along with friends and family we reached the first year milestone. We look forward to the exciting year to come.

New fall product this week, construction completion next month, followed by holiday season. We look forward to continuing our efforts of offering trendy second-hand clothing that is brought to the community through our very own customers.

Thank you again for everything!

Lindsay and Dustin along with the UpShift family.

Wednesday, October 8, 2014

Nature's Pathways Article - October 2014

We are featured in Nature's Pathways magazine each month with an article and profile.  This month we discuss the importance of clearing out the clutter.  This can include clearing out a closet or even ridding yourself of a toxic relationship.  This article is all about taking control of the things around you to make life easier to maneuver.  Even committing to not use technology or social media for a specific time period, whether it for one day a week or even one hour a day can help you gain mental clarity.  At UpShift we totally believe in living life to it's fullest through experiences and connections while enjoying simple things in life.

Check out the full article here:

Nature's Pathways Magazine - Your Path to Healthy Living


Monday, October 6, 2014

Fresh Brew

Especially brewed for our 1 year anniversary celebration we had a micro brew created, available October 17th - 19th along with free swag bags, drawings, and complimentary wine.  Swing in and celebrate all weekend!


Wednesday, October 1, 2014

Digital Newsletter - October 2014

Take a minute (literally a minute and a half) to check out our new digital newsletter.


This Month's Newsletter

October 2014 - UpShift Swap Shop


What goes into creating our newsletter?  We scramble around to pick out garments that speak to the season and to our customer.  We find items that are trendy but still wearable. The images are shot in our boutique against a white background then uploaded to photoshop where they are cleaned up.  I choose to use the same format each month for consistency purposes.

Tuesday, September 9, 2014

UpShift Merchandiser Part III

This little fashionista has almost hit her 1 yr anniversary with UpShift!  She started 4 days before we opened and has kept the store running...and totally fashionable ever since! As a merchandiser she's in charge of driving all trends and making the product look amazing!

This week her projects included redoing our floor set by bringing out all new trends.  She's really pumped to dig into all our fall product that is in back stock (TBA in October).


New trends available this week!

We're doing a floorset change and featuring all new trend combinations this week.  It's really important that UpShift shows the latest and greatest ways to wear fashion - even if that fashion is second-hand.  It's a really fun (albeit, slightly exhausting) process that ensures our customer gets to see the trendiest of trends at our little swap shop.

What goes into this process you ask?  Here ya go, in 10 easy steps:
1. Pour glass of wine (get the creative juices flowing)
2. Pull out the magical binder of tear-sheets (a.k.a., magazine tear outs)
3. Dig through this season's latest and greatest for inspiration
4. Pour another glass of wine
5. Pair it down to tear-sheets that reflects our inventory (this season; lots of plaid, floral, denim, menswear, and tweed)
6. Pin the sheets up in the specified area of the store (you've all seen them under the shelves)
7. Organize, organize, organize all of our garments (thank you to our fabulous merchandiser for her hard work on this one!)*
8. Create outfits and pairings that reflect the tear-sheets.
9. Celebrate with high-fives and customers shopping our new trends
10. Pour glass of wine to help with relaxing

*The entire process of floorset takes our merchandiser about 3-4 days of hard work!  She's the best!


Tuesday, September 2, 2014

BTS 2014

I teach at Madison College in the Fashion Marketing program and met the students yesterday on our first day together.  I honored my 100% UpShift commitment and wore an entire outfit from the boutique:
  • BCBG navy pencil skirt
  • Gucci flats
  • B Jewel trapeze top
  • Metal twist ring and grey tote

Friday, August 29, 2014

Franzia - also saving the world through sustainable practices!

Franzia is not only the world's most popular wine (true), but it is the world's most cost and carbon effective wine (also true)!  The perfect fit for UpShift!

  • Boxed wine is lighter than heavy glass bottles so their carbon foot print is significantly smaller (we all love a good bottle of wine...so think about buying local). 
  • Box wine has 85% less landfill waste than bottle wine (also, be sure to recycle all the plastic, cardboard, and of course glass). 
  • Box wine requires fewer trucks to transport more wine than glass resulting in less emissions, less pollution, and less greenhouse gases.
Bottom line -  WE LOVE FRANZIA!