Tuesday, November 25, 2014

Black Friday

Yep, we celebrate post Thanksgiving.  Not in the way that 'Merika has evolved to celebrate consumerism on Black Friday.  Nope.

First, we give all our staff the day off.
Secondly, we open at 10am on Friday, November 28th.  Sleep is vital.
Thirdly, we have wine and mimosa.  Name one other place that offers booze on black Friday?

Lastly, we encourage pajama-wear, no make-up, and a food/booze hangover.

Most importantly:
$5 off swap fee
Drawings for free swaps and A FREE YEAR OF SWAPPING!

Digital Newsletter - December 2014

Take a minute (literally a minute and a half) to check out our new digital newsletter.

This Month's Newsletter

December 2014 - UpShift Swap Shop

Madison Startup Feature - UpShift

Madison Startup defines "startup company" as any for-profit business less than three years old.  We are featured on their webpage as a company profile.  Check out this great article written by Danielle Schulz.

Article link

Monday, November 24, 2014

Saturday, November 22, 2014

Monday, November 17, 2014

Plus Size

We offer Plus Size at our underground location at 2315 Superior Street

Swap for $10 every Wednesday from 2-7pm

We always have wine out for guests!  We feature an in-house garment expert that specializes in plus size.

Our underground location is in a residential neighborhood so don't be thrown off by the location.  Just follow the signs to our best kept secret!

Friday, November 7, 2014

Jam on Johnson

Friday, November 14th 4-8pm
$5 off swap fee
Next Door Brewing beer for tasting
Complimentary wine while swap
17 other businesses featuring promos
Music lining the street

Thursday, November 6, 2014

Attention Home Business or Small Business Owners

It's no secret that UpShift loves to partner and collaborate with other businesses.  This is the time of year to make that happen!  We host other businesses or feature home business ventures in our store for a 2-4 hour window while we offer a swap promo to our customer to get heavier foot traffic.  This benefits both our featured business as well as our swap shop.

In the past we have featured women that sell makeup, nutritional products, and jewelry as well as women that do nail art, hair styling, clothes mending, and make their own jewelry or art just to name a few.  We've even hosted other businesses and featured their product such as wine, beer, or special services.

Basically the sky is the limit, and the business owner only needs to show up to feature their product to a whole new customer base.

These events are fun and expose both businesses to new customers!  Win-win.

Email us at upshiftgear@gmail.com to set up a date and time or to ask additional questions.

We hope to partner with you!

Also, if we've featured you before and you want to join us again, call or email!

Thursday, October 30, 2014

Let's reflect

We hit our 1st anniversary a couple short weeks ago and since then have been quietly anticipating the end of our street construction.  We have known about the construction since we signed the lease way back on October 5th, 2013.

I did a quick shot of vodka, hopped in the passenger seat next to Dustin to drive over and commit to the lease all because we loved the location of the East Johnson Street corridor.  I remember thinking, "What the hell are we doing signing a lease in a location that will have 6 months of immense street construction during our 1st year of business?"  Literally, we decided to open a new concept business with the knowledge that 6 months would cripple our business with crazy street construction that included many, many months of either a torn up street, gutted sidewalks, or gigantic machinery blocking our building.  We forged ahead.

I remember seeing the "No Parking" sign go up on May 1st, 2014 with an end date of November 6th, 2014.  I made a conscious decision to take it one day at a time and that end date would come.  In all honesty, I did take it one day at a time, along with taking a nightcap to soothe my anxious mind.  Each day passed, and customers continued to walk through that door.  They made their way through dusty, one lane roads, sandy sidewalks, and loud machinery.  We stayed afloat and we thrived.

We are now a main staple of the new and improved (one time this phrase is absolutely correct) East Johnson Street corridor.  We are proud to be a part of this amazing neighborhood. We are proud to have served our customers through this crazy 1st year.

Please join us to celebrate a new era on November 14th, 2014 4-8pm at the Jam on Johnson.

Thank you,

Lindsay and Dustin

Tuesday, October 28, 2014

Jam on Johnson

We are so happy to announce the beginning of a new era for the East Johnson Corridor! Street construction will be coming to end in November and we will be participating in a neighborhood street party to show off the new amenities; more parking, new bike racks, better lighting, wider sidewalks, and a bike friendly lane, just to name a few.

True to the Madison lifestyle the neighborhood businesses are coming together to throw a huge party to celebrate!  Please join us Friday, November 14th 4-8pm for a chance to win prizes and to walk the block to hear Madison based bands play music and participate in a local beer tasting.

UpShift will have complimentary wine along with beer for tasting and our promo includes $5 off swap fee.

We will be featuring Next Door Brewing for beer tasting!

Friday, October 24, 2014

Private Party - Host for FREE!

Private Parties at UpShift are a huge hit!

Here are just a few reasons why:
  • Host swaps for FREE!
  • Bring a minimum of 8 guests and they swap for $10 each (that's half price!)
  • Complimentary red wine while you swap
  • Option to bring your own beverages and food for your guests
  • Complimentary invite created especially for you to send to friends or post on FB
How do we make it happen?  Easy:
  1. Please email with your top 2 dates and we put it on the calendar after confirmation with you.
  2. Email your friends or create an event on Facebook with your complimentary invitation.
  3. Show up and shop your ass off!
It's that simple!

Monday, October 20, 2014

Thank you!

A special thank you to everyone that visited the boutique throughout the weekend. Thanks to both new and loyal customers along with friends and family we reached the first year milestone. We look forward to the exciting year to come.

New fall product this week, construction completion next month, followed by holiday season. We look forward to continuing our efforts of offering trendy second-hand clothing that is brought to the community through our very own customers.

Thank you again for everything!

Lindsay and Dustin along with the UpShift family.

Wednesday, October 8, 2014

Nature's Pathways Article - October 2014

We are featured in Nature's Pathways magazine each month with an article and profile.  This month we discuss the importance of clearing out the clutter.  This can include clearing out a closet or even ridding yourself of a toxic relationship.  This article is all about taking control of the things around you to make life easier to maneuver.  Even committing to not use technology or social media for a specific time period, whether it for one day a week or even one hour a day can help you gain mental clarity.  At UpShift we totally believe in living life to it's fullest through experiences and connections while enjoying simple things in life.

Check out the full article here:

Nature's Pathways Magazine - Your Path to Healthy Living