Sunday, July 20, 2014

Pop Up Event

We'll be announcing our Plus Size inventory at a special pop up event where you can see garments on live models and get a sneak peek at the plus size inventory.

We've had a ton of shout outs for a plus size selection and our inventory is finally built up - we'll be opening in August in our old location one day per week to test the market to see if people indeed are interested in the extended sizes.

Come and check it out at 2pm on July 26th, this event is in conjunction with Cork N' Bottle's street dance!

Thursday, July 3, 2014

Friday, 4th of July

Got plans?  Yeah, most of us have plans at night watching fireworks or hanging with friends at a BBQ with cocktail in hand.  How about during the day?  It's supposed to be amazingly gorgeous weather.....and here's UpShift's best kept secret (ready for this): the day after any of our events guarantees access to amazing new inventory.  Guess what?!  July 3rd is our 2 for 1 event and it's always a busy one so you can access completely new inventory on Friday.

There you have it.  I've told you so now you can break the news to family and friends that you have plans 4th of July morning.  But you'll surely join them with a brand new outfit at night.

Go forth and be fabulous this fourth!

This outfit brought to you by red, white, and blue...'Merika!

Tuesday, July 1, 2014

This Month's Newsletter

July 2014 - UpShift Swap Shop

What goes into creating our newsletter?  We scramble around to pick out garments that speak to the season and to our customer.  We find items that are trendy but still wearable. The images are shot in our boutique against a white background then uploaded to photoshop where they are cleaned up.  I choose to use the same format each month for consistency purposes.

July Promos

Thursday, June 19, 2014

Definition of UpShift (noun not verb)

People often ask what UpShift means.  Upcycle (humble opinion about to be thrown around) is overused by the eco-conscious community to invoke recycling in a trendy way.  We took a fresh spin on it.  Upshifting in a car means going into a higher gear...gear is also slang for clothing.  "Let's switch gears", people say for wanting to change topics. My favorite topic is clothing.  Switch it up.

Mind ready to be blown? Shift is another word for a loose fitting dress.  It all makes perfect sense. UpShifting means changing up your gear for better duds.  Simple.

That still doesn't answer how UpShift works, right?  Well check out our webpage FAQ's to answer all your burning questions.

Go forth and be fabulous.

Wednesday, June 18, 2014

Our Amazing Merchandiser Part II

Our lead merchandiser works her tail off keeping our store looking fashion forward and totally amazing (in fact this week she's revamping UpShift with all new trends).  She apparently found a kimono in our inventory.  When my husband got to the store she was found floating around the store adding last minute touches to the store while wearing an over-sized (not tough on her since she's pint sized), red, silky kimono.

She is proof that you can live life fabulously in whatever the hell you want to wear.

Friday, June 13, 2014

Summer Lovin'

Summer is finally here and that means vodka with cukes as well as all new shorts.  We had to make room for all our back stock (stuff we kept in back just for this season), which we pulled out yesterday, June 12th.  Tons of new items available.  Wanna UpShift?  Check it out.

Also, we took a bunch of our old jeans that weren't moving out the door and we UpShifted them into short shorts.  We have nearly 3 dozen new pairs....custom made by our merchandiser.  She specifically ratted them out and made them super uber cute!  I brought them home and ran them through the wash and added even more details...while sipping my vodka/cucumber drink.  Just another way we're recycling while keeping top fashion in mind...and enjoying a refreshing cocktail.

Fashion + booze = fabulousness.  Once again.

Friday, May 30, 2014

Wedding Season?

Yeah, it's that time of year.  For most twenty-somethings.  I went through wedding season years ago, in fact those fabulous people got married, had babies, and are now divorcing like normal Americans.  Turns out my nearest and dearest don't really follow that format because my two bestest lady friends waited (smartly so) to get married later in life.  One in her (gasp) late 20's and the other (louder gasp) mid 30's.  And not married to each other (although, for the record, I totally support that).  I shit you not both my two best gal pals texted me New Years day to save the date.  One friend, here in Madison wanted June 20th saved for her wedding.  The other friend, from Eau Claire, wanted June 21st saved.  Fine.  Done and done.  Then I was asked to be in BOTH weddings...of 2 people I love very very much.  I OK'd it with both of them that I could indeed be in both weddings even if they were on the same weekend.  What does this all mean?  I'm still not quite sure....but I will tell you this;   both weddings are amazing....and beautiful...and make me feel so honored that I know each person individually. 
With weddings come showers and bachelorette parties.  

Top dress is for the shower.  Bottom dress is for the bachelorette party.  Both from Upshift!

And yes, I am wearing them to both of my besties parties.  2 different towns, 2 different weekends.  Deal with it.

Thursday, May 29, 2014

What's Red, White, and Vintage All Over?

10 Reasons to get rid of your old accessories and UpShift to these fabulous pieces:

1. Glass beads made just for your wrist

2. Betty Boop Baubles

3. Your wrist wants these draped around it

4.  Topshop (never worn) wonderfulness

5.  A scarf that Mrs. Draper would envy

6. Stacked and ready to go

7.  Sometimes all you need is a geo scarf

8.  This pictures doesn't do justice to how posh this purse is

9. Vintage and modern at the same time

10. Just vintage

Monday, May 19, 2014


Gucci.  We got these in at our amazing little swap shop (UpShift, Madison's only clothing exchange)  last week and I took them home to photograph. I thought, "Screw it, I'm going to wear them to work just once".  I needed to know what it was like to walk in something that cost more than my first car.  The experience is as follows:

  • Squeezed into them.  
  • Literally marched to get my tea for the drive to work.
  • Stopped at the gas station to replenish my tea after the 45 minute drive and pranced as I paid.
  • Got to work to sachay through my day...until they made my feet scream.
  • I forced myself to get through the day because...I looked like a million bucks.

The second I got to my car I threw on my ballet flats and sighed with relief.
But...Goddamit they look awesome!

Sunday, May 11, 2014

It just keeps getting better!

In my quest to switch over my entire wardrobe to 100% UpShift I found these amazing little pieces of heaven.  Frye. Boots.

I have wanted a pair since I was 19 years old.  Let's be brutally honest and put a year to the age...that was back in 1998 when I was a baby sophomore in fashion school.  I was in my fashion trend course and we we're learning about iconic trends.  My professor flashed an image of classic 1970's Frye Boots on the screen worn by Ali McGraw (my fashion idol at the time...and still is).  I ran home that day and tried to maneuver the very new and un-userfriendly thing called the internet.  My fashion dream was dashed when I figured out they cost $400.  That might as well be a million dollars to a broke college kid. I didn't even have $2 to buy a toothbrush (true story).  So, I knew someday I would eventually own Frye boots.  Fast forward to a time when I acquired a disposable income and I realized that getting a brand new pair would suck because you'd have to walk around like a robot until they broke in.  As it turns out, women like their Frye boots and don't part with them very often (especially in an amazon size like 9 1/2).  And so I waited.....until now.  This is proof that UpShift swapping works.  I brought my old (amazing and totally broke in) boots to swap.

I told my husband (after several martinis) that he would have to sleep on the couch so I could sleep in my new boots (he just sees ugly shit-kickin' boots and doesn't understand).  Needless to say, the boots stayed on display on our coffee table through the night.  Instead my bestest friend told me I could wear them to her wedding in June.  I'll settle for that.

Saturday, May 10, 2014

10 Reasons to UpShift

In no particular order:

1. Our inventory is sustainable

2. We LOVE wine!

3. All our fixtures are reused

4. We carry amazing fashion trends

5. We have a guest stylist in-house once a month (every 3rd Sunday)

6. Our amazing staff

7. Our neighborhood (Tenney Lapham/East Johnson Street)

8. Fabulous customers

9. Shoes, shoes, shoes

10. Our blog touts fashion and booze as a way of life

Wednesday, May 7, 2014

Newest Find

This looks like your average black blazer, but really it's this amazingly soft, (oh-so-fine) wool Esprit jacket.  It's lined and it has a stand up collar.  Seriously, it's the easiest jacket to layer up and wear as we transition into warmer months.

We got it in at UpShift and I literally took off my khaki blazer, tossed it in the tops bin for swapping and threw this on.  I swapped up immediately and took this home. I must say it looks really sleek while sitting on my deck drinking a martini and listening to Sinatra.  True story, I wore it home and broke it in.

Saturday, April 12, 2014

Yo, spring is apparently finally here

Be bold this spring!
We have an amazing selections of spring items available just in time for warm weather!

This trend piece was fueled by 2 glasses of wine at Barriques.  Just thought you should know.

Thursday, April 10, 2014


It's uuber important that I live a life that is in alignment with certain ideals...and it's really simple; I do whatever makes me happy.  I've found that during the past few weeks I've been giving too much energy towards making others happy with the sad side-effect of feeling really burnt out.

Remedy: I'm taking time to realign with my ideals. The name of the game is to do what makes me happy. What does that include?  More music, less technology.  Read more, talk less.  Connect with UpShift more, run errands less.  More martinis at home, less networking.  Turn my phone on silent, spend more time with my favorite person (my fabulous husband, Dustin, of course).  So, here's to ramping up to a wonderful summer where I will spend more time walking to and from the boutique while enjoying tunes and looking forward to a glass of wine while working (hey, if you get enjoy one while shopping...than I can join you).

As always, go forth and be doing what makes you happy.