Tuesday, March 7, 2017

March News 2017

So many amazing things coming up this month!  Without further ado, here you go:


  • March 12 Daylight Saving Start!  (Longer days are here my friend!)
  • March 13 Floorset (All new spring inventory)*
  • March 18 Community Feature (Mary Wallin, Yoga Instructor) $10 to swap 2-4pm
  • March 19 Stylist Event (Heads up, this is our 2nd to last one for the season)


*March 11 we are hosting an exclusive event for a local group of women that are in need of free clothing, they get to come in and take anything they need to help them find success in life!

winter hours are over!

Friday, February 10, 2017

4 New Trends February 10th

Itching for spring like every other person in Madison?  Yeah, yeah...us, too!  The tricky thing about seeing more sunshine and noticing the days getting a little longer is that Mother Nature still has some chilly weather up her sleeve.  This is the perfect time of year to freshen up your trends to put a little spring in your step to get you through until actual Spring hits (apparently according to a little shit of a groundhog that's like 6 more weeks away).

Anyway, here are 4 trends that will hold you over until you can go spring shopping (psssst, you could also swap instead of shop because we will be bringing in our spring inventory on March 12th).

Bohemian at its best, but still cozy and warm!

Washed out whites, both winter-y and spring-y at the same time!

Edgy but classic all at once.  It's all about layers this time of year!

Classic mixed with sexy for a night out.  Drink your way through to spring!

Thursday, February 9, 2017

Important Message Regarding Our Inventory

Just as a recap we carry women's clothing sizes 0-16 in today's trendiest styles and we are a swap shop where customers come in with a bag of gently used items to swap up for a whole new wardrobe! We've been doing this for almost 5 years and are so incredibly proud of our diverse customer base, and as the owner I spend a ton of time trying to get to know our customers so I can offer the best of the best to everyone who walks through the door of our little shop!*

My staff has been trained since we first opened our doors to greet our customer by saying, "Welcome to Upshift, have you shopped here before?  We offer women's clothing, but also have men that shop here as well as anyone that prefers women's silhouettes.  Please look around and let me know if you have questions."  They are required to greet every customer this way so that everyone feels welcome.

It was recently brought to my attention that we have not carried that same sentiment over to our social media and online platform. We have men that shop our store as well as customers that prefer women's styles and of course women and youngsters.  Everyone is always welcome and just because we identify as a women's clothing shop doesn't mean we are exclusive to that clientele.  In all honesty, I'm so naive I just assumed that most if not all stores are open to this same type of sentiment and thought it was apparent by how we operate.  I'm glad I have a platform to clarify.

If you're curious about our vibe the best way to find out is to come on in, you'll find super fun staff surrounded by music and most often a bunch of positive people drinking wine!

*We are very aware that we need to offer sizes 0-24, however due to our limited space of 450 square feet we had to limit our offering until we move to a bigger location.  We've heard it loud and proud from our customer and hope to make it happen soon!

Peace, love, and all the grooviness!

Lindsay Leno

Thursday, January 26, 2017

Did you know?!

Just some fun facts about us!


Tuesday, November 29, 2016

Friday, November 18, 2016

Friday Video Blog - Thanksgiving 2016

Check out this video for all that is happening at Upshift; Stylist Event, Thanksgiving, Small Biz Saturday, and awesome trends!



Sunday, November 20th 2-4pm $10 swap with complimentary wine














Support local by checking out our awesome neighborhood
 

Six Amazing Outfits for Thanksgiving

Edgy for a perfect "Fakesgiving" with Friends

Sweet as pie for grandmas house


Festively colorful for a dinner out

Nutty professor for a chill Thanksgiving

Completely casual and cozy for a night in

Cool, casual vibe but still dressed up for din-din

Small Business Saturday, November 26th

We are a small business and depend on shoppers like you to keep our doors open! Support small, support local year-round, but especially on Small Business Saturday.


We are open 10-4pm and will have complimentary wine as always!  Stop in and show your support, also shop our entire neighborhood where you'll find a coffeeshop, teahouse, bakery, pizza joint, a rock shop, diner, and many little boutiques just like ours.  Curious about our 'hood? Click this link. Otherwise, see you Saturday at Upshift located at 836 East Johnson Street. 

Need more reasons to support small and local, check out these stats:

Stats from the Small Business Administration


  • There are 23 million small businesses in the country.
  • Small businesses have increased by 49% since 1982
  • 54% of U.S. sales happen at small businesses.
  • Small businesses have created 8 million jobs since 1990.
  • Franchised small businesses employ roughly 8 million people, and make up 40 % of all American retail jobs.

Small Business Stats from Other Sources


  • Small businesses donate 250% more than larger businesses to non-profits and community causes (Source: Seattle Good Business Network).
  • If you spend $100 at a local business, roughly $68 stays in your local economy. If you spend the same are a large business, only $43 stays in the local economy (Source: Civic Economics Study in Grand Rapids, Michigan).

Tuesday, November 15, 2016

Must-Have Fall Footwear

It's finally getting chilly so the fall footwear has got to come out of your closet (along with chunky socks, sweaters, and scarves).  Here are our top must-haves for 2016.

Polished sneakers

Mary-janes, but flat and strappy

Ahhh, the 'ol librarian shoe - but totally chic

All the nudes

Stacked, chunky heels - bonus if the heel is printed

High top stiletto

Knee high boot, duh!

And finally, we're throwing it back to the cowboy boot


Monday, October 31, 2016

Fall Outfits for Chilly Weather

Each week our merchandiser pulls 4 outfits together, this week's outfits are for chillier weather. Enjoy!


1. All white with a touch of sparkle
Layer up all white pieces over a hint of sparkle and open toe shoes





















2. Retro/vintage with dots and tweed
Polka dots and tweed with fur-trimmed gloves are perfect for that fall chill





















3. Prim and polished with a hint of edge
Choker collar mid-riff top with a mid length skirt and a blazer





















4.  90's inspired but totally current
Pointy shoes with skinny jeans and a leather trimmed top paired with wafarers

Monday, October 24, 2016

4 Fall Outfits October 2016

This fall has been absolutely gorgeous and with that tricky combo of warm weather during the fall months can make it tricky to know what to wear.  When it's crisp and cool it's pretty easy to layer up your perfect fall items but when it's still hitting temps near 70 it can be puzzling trying to find the perfect combo.

Look no further, here are 4 winning outfits for your 2016 fall:

1. It's all about layers so you can add or take off throughout the day depending on the temp.
Chiffon top with printed skinnies and a knit jacket

2. Another chiffon top (light and airy) with a bunch of layers!
Super casual jeans with a chunky sweater and a scarf with adorable little mary janes

3. ANOTHER chiffon top with more layers!
Printed flowy pants with a coverup and cute chunky heals....and a scarf!

4. Yet ANOTHER chiffon top (see the pattern of layering light and airy with layers)
Animal print is perfect for fall paired with crop dress pants and a blazer, add gold accessories







Tuesday, October 18, 2016

3 Year Anniversary

We turn 3 this week!  Stop on in to swap and grab some champagne and cookies!


Friday, October 14, 2016

Stripes and Plaid Unite for the Ultimate Fall Look - 2016

Pattern mixing is what we're all about here at Upshift, this fall we feel like the ultimate combo is plaid and stripes.  The key is to make sure they are in the same color story.  So here we combine navy and white stripes with a plaid shirt in navy, white, and blue.  To ground the look we layer a jean jacket over it, and pair with black flats (yes, it's totally ok to wear navy with black, it's a thing yo!)

So, here you go!


Friday Fashion Blog

Our merchandiser is also our in-house style photographer and shoots our Top 10 each day as well as our collective looks.  Below are this week's overall trends:

To view our Top 10 you can "like" us on Facebook and see our top ten daily.

Fur vest with light denim = fresh, fall ready!

Take your fur game to a whole new level - feminine fall!

Pattern mixing is a hot trend this fall - add heel boots for a sleek look!

Casual and cozy all in one - it's all about layers and layers this fall!

Sunday, October 9, 2016

Fall Shoes 2016

Must-have shoes for Fall 2016.  Here's your top ten styles available now!

Check out the video for top styles, or scroll down to see images of top 10!


1. wicker flats

2. cuff boots

3. Open-tow stacked heels

4. Rocker boots

5. Suede western boot

6. Fur- lined boot

7. Bright teal flat

8. Chunky heel dress shoe

9. Lace up heel

10. Maryjane heel


Monday, October 3, 2016