Saturday, December 20, 2014

Hey, You!

We're reaching out to our beloved customer, you!  Word of mouth has been our most proven advertising and we want to take our swap shop to the next level. 

UpShift in numbers:

5 years ago UpShift became an LLC
11 financial institutions turned us down (recession + new concept = no)
3.5 years ago UpShift officially opened for business (in a basement)
14 months ago UpShift officially opened to the public
6 of the first 12 months we experienced extreme road and sidewalk reconstruction
7 volunteers keep UpShift open and running
2 volunteer stylists, 2 volunteer models, and 1 volunteer photographer additionally help out
3 customers per day pays the bills (believe it or not!)
8 customers per day will allow us to expand to include plus size

Why disclose any of this?  It's important to us that our customer is a part of the experience and honestly without you we wouldn't have been able to make it this far!  We are so unbelievably grateful and thankful for that.  To make it to the next level we need more of that good energy!

Everything we make at the boutique goes right back into it to keep it running, and since we finance it totally on our own we need to make sure it's worth the effort (pssst, we totally think it is! however, sometimes it's a nail-biter each month if you know what I mean?!)

Thank you and much love from the UpShift family.  Go forth and be fabulous (and spread the word while you're at it).

Tuesday, December 16, 2014

Stylist Event (Clothing Swap and Wine!!!)

Stylist Event!
Third Sunday of every month
Sunday, October 16th 2-4pm

Swap, sip wine, socialize..get professional stylist advice!

UpShift Swap Shop Website

836 East Johnson Street, Madison

Sunday, November 30, 2014

Tuesday, November 25, 2014

Digital Newsletter - December 2014

Take a minute (literally a minute and a half) to check out our new digital newsletter.

This Month's Newsletter

December 2014 - UpShift Swap Shop

Madison Startup Feature - UpShift

Madison Startup defines "startup company" as any for-profit business less than three years old.  We are featured on their webpage as a company profile.  Check out this great article written by Danielle Schulz.

Article link

Saturday, November 22, 2014

Monday, November 17, 2014

Plus Size

We offer Plus Size at our underground location at 2315 Superior Street

Swap for $10 every Wednesday from 2-7pm

We always have wine out for guests!  We feature an in-house garment expert that specializes in plus size.

Our underground location is in a residential neighborhood so don't be thrown off by the location.  Just follow the signs to our best kept secret!

Friday, November 7, 2014

Jam on Johnson

Friday, November 14th 4-8pm
$5 off swap fee
Next Door Brewing beer for tasting
Complimentary wine while swap
17 other businesses featuring promos
Music lining the street

Thursday, November 6, 2014

Attention Home Business or Small Business Owners

It's no secret that UpShift loves to partner and collaborate with other businesses.  This is the time of year to make that happen!  We host other businesses or feature home business ventures in our store for a 2-4 hour window while we offer a swap promo to our customer to get heavier foot traffic.  This benefits both our featured business as well as our swap shop.

In the past we have featured women that sell makeup, nutritional products, and jewelry as well as women that do nail art, hair styling, clothes mending, and make their own jewelry or art just to name a few.  We've even hosted other businesses and featured their product such as wine, beer, or special services.

Basically the sky is the limit, and the business owner only needs to show up to feature their product to a whole new customer base.

These events are fun and expose both businesses to new customers!  Win-win.

Email us at to set up a date and time or to ask additional questions.

We hope to partner with you!

Also, if we've featured you before and you want to join us again, call or email!

Thursday, October 30, 2014

Let's reflect

We hit our 1st anniversary a couple short weeks ago and since then have been quietly anticipating the end of our street construction.  We have known about the construction since we signed the lease way back on October 5th, 2013.

I did a quick shot of vodka, hopped in the passenger seat next to Dustin to drive over and commit to the lease all because we loved the location of the East Johnson Street corridor.  I remember thinking, "What the hell are we doing signing a lease in a location that will have 6 months of immense street construction during our 1st year of business?"  Literally, we decided to open a new concept business with the knowledge that 6 months would cripple our business with crazy street construction that included many, many months of either a torn up street, gutted sidewalks, or gigantic machinery blocking our building.  We forged ahead.

I remember seeing the "No Parking" sign go up on May 1st, 2014 with an end date of November 6th, 2014.  I made a conscious decision to take it one day at a time and that end date would come.  In all honesty, I did take it one day at a time, along with taking a nightcap to soothe my anxious mind.  Each day passed, and customers continued to walk through that door.  They made their way through dusty, one lane roads, sandy sidewalks, and loud machinery.  We stayed afloat and we thrived.

We are now a main staple of the new and improved (one time this phrase is absolutely correct) East Johnson Street corridor.  We are proud to be a part of this amazing neighborhood. We are proud to have served our customers through this crazy 1st year.

Please join us to celebrate a new era on November 14th, 2014 4-8pm at the Jam on Johnson.

Thank you,

Lindsay and Dustin

Tuesday, October 28, 2014

Jam on Johnson

We are so happy to announce the beginning of a new era for the East Johnson Corridor! Street construction will be coming to end in November and we will be participating in a neighborhood street party to show off the new amenities; more parking, new bike racks, better lighting, wider sidewalks, and a bike friendly lane, just to name a few.

True to the Madison lifestyle the neighborhood businesses are coming together to throw a huge party to celebrate!  Please join us Friday, November 14th 4-8pm for a chance to win prizes and to walk the block to hear Madison based bands play music and participate in a local beer tasting.

UpShift will have complimentary wine along with beer for tasting and our promo includes $5 off swap fee.

We will be featuring Next Door Brewing for beer tasting!

Friday, October 24, 2014

Private Party - Host for FREE!

Private Parties at UpShift are a huge hit!

Here are just a few reasons why:
  • Host swaps for FREE!
  • Bring a minimum of 8 guests and they swap for $10 each (that's half price!)
  • Complimentary red wine while you swap
  • Option to bring your own beverages and food for your guests
  • Complimentary invite created especially for you to send to friends or post on FB
How do we make it happen?  Easy:
  1. Please email with your top 2 dates and we put it on the calendar after confirmation with you.
  2. Email your friends or create an event on Facebook with your complimentary invitation.
  3. Show up and shop your ass off!
It's that simple!

Monday, October 20, 2014

Thank you!

A special thank you to everyone that visited the boutique throughout the weekend. Thanks to both new and loyal customers along with friends and family we reached the first year milestone. We look forward to the exciting year to come.

New fall product this week, construction completion next month, followed by holiday season. We look forward to continuing our efforts of offering trendy second-hand clothing that is brought to the community through our very own customers.

Thank you again for everything!

Lindsay and Dustin along with the UpShift family.