Thursday, December 14, 2017

Wednesday, December 13, 2017

Holiday Outfit Ideas

Holiday outfit ideas for every occasion, from casual to over-the-top dressy:

1. Cabin fever
Snuggle up with your loved ones in a cozy sweater, fur lined boots, skinny jeans and a box of wine!

2. Drinks with the ladies
Pair a brocade skirt with flats, black sweater, a short sleeve cover up, and a lightweight scarf.

3. Family din-din
Show the family you have your life pulled together by wearing a sweater dress, leather gloves, a fancy little trench coat.

4. Office partaay
Pair a silk/tweed dress combo with polished pumps, leather belt, and a wool winter coat

5. New Years Eve
Sparkle and shine is a no brainer, pair with a crop top and blue stacked pumps to slaaaaay this NYE

Tuesday, December 12, 2017

Announcing This Year's Gift Cards

We offer gift cards this year, come in and purchase a card for $20 and give to your favorite fashionista.  They just have to load up a bag with used goods and bring that in with the card and they get a full swap, wine included!


Friday, December 8, 2017

Franzia - also saving the world through sustainable practices!

Franzia is not only the world's most popular wine (true), but it is the world's most cost and carbon effective wine (also true)!  The perfect fit for UpShift!

  • Boxed wine is lighter than heavy glass bottles so their carbon foot print is significantly smaller (we all love a good bottle of wine...so think about buying local). 
  • Box wine has 85% less landfill waste than bottle wine (also, be sure to recycle all the plastic, cardboard, and of course glass). 
  • Box wine requires fewer trucks to transport more wine than glass resulting in less emissions, less pollution, and less greenhouse gases.
Bottom line -  WE LOVE FRANZIA!


Thursday, December 7, 2017

Fall Outfits for Chilly Weather

Each week our merchandiser pulls 4 outfits together, this week's outfits are for chillier weather. Enjoy!


1. All white with a touch of sparkle
Layer up all white pieces over a hint of sparkle and open toe shoes





















2. Retro/vintage with dots and tweed
Polka dots and tweed with fur-trimmed gloves are perfect for that fall chill





















3. Prim and polished with a hint of edge
Choker collar mid-riff top with a mid length skirt and a blazer





















4.  90's inspired but totally current
Pointy shoes with skinny jeans and a leather trimmed top paired with wafarers

Wednesday, December 6, 2017

Private Party - Host for FREE!

Private Parties at Upshift are a huge hit!

Here are just a few reasons why:
  • Host swaps for FREE!
  • Bring a minimum of 8 guests and they swap for $10 each (that's half price!)
  • Complimentary red wine while you swap
  • Option to bring your own beverages and food for your guests
  • Complimentary invite created especially for you to send to friends or post on FB
How do we make it happen?  Easy:
  1. Please email with your top 2 dates and we put it on the calendar after confirmation with you.
  2. Email your friends or create an event on Facebook with your complimentary invitation.
  3. Show up and shop your ass off!
It's that simple!


Monday, December 4, 2017

Style Showdown 4

I was a little late with this one.  Whew, the holiday took it out of us!  Anyways, here's Style Showdown #4

Enjoy!



Sunday, November 19, 2017

Saturday, November 18, 2017

Small Business Saturday, November 25th

We are a small business and depend on shoppers like you to keep our doors open! Support small, support local year-round, but especially on Small Business Saturday.


We are open 10-4pm and will have complimentary wine as always!  Stop in and show your support, also shop our entire neighborhood where you'll find a coffeeshop, teahouse, bakery, pizza joint, a rock shop, diner, and many little boutiques just like ours.  Curious about our 'hood? Click this link. Otherwise, see you Saturday at Upshift located at 836 East Johnson Street. 

Need more reasons to support small and local, check out these stats:

Stats from the Small Business Administration


  • There are 23 million small businesses in the country.
  • Small businesses have increased by 49% since 1982
  • 54% of U.S. sales happen at small businesses.
  • Small businesses have created 8 million jobs since 1990.
  • Franchised small businesses employ roughly 8 million people, and make up 40 % of all American retail jobs.

Small Business Stats from Other Sources


  • Small businesses donate 250% more than larger businesses to non-profits and community causes (Source: Seattle Good Business Network).
  • If you spend $100 at a local business, roughly $68 stays in your local economy. If you spend the same are a large business, only $43 stays in the local economy (Source: Civic Economics Study in Grand Rapids, Michigan).


Thursday, November 9, 2017

Style Showdown 2

Check it out!  Go forth and be fabulous!

Thursday, November 2, 2017

Style Showdown

I choose a style, my merchandiser chooses a style.  We show it to each other and talk about it.  You get to choose which one you like better.  We will do a drawing for a free swap with people that comment with why they chose either my style (Lindsay, the owner) or his style (James, our merchandiser).

Watch our segment here! (it's our first one, I promise it's hilarious, and will get better once we do more).  Suggestions on a name for this segment?  Hit us with a cool name!


The blue dress was chosen by me and a cream chiffon skirt was chosen by James and because he can't ever do anything by the books he styled it 3 different ways.   Here are our styles:

Lindsay's style pick (obviously the best one)

James' pick (the skirt) styled with lace top

James' same skirt styled with a Golden Girls type sweater

James' skirt with a edgy sweater

Yo, this is important Upshift news

We love that Facebook is a platform to reach our loyal customers, however you may not know this (or maybe you do), but FB algorithms are making it harder and harder for businesses to organically reach their customer.  In fact, they have gone from 90% organic reach 5 years ago to 1% in recent, present times.  So, basically we work hard to put out quality content and it. does. not. reach. our beloved customer.

We're going old school 2007 and dedicating our energy back into our blog (this site).  The content is not policed, it's free, and you get everything you bargained for with Upshift; irreverent and amazing fashion information.  Please please please subscribe to us on this platform and you'll get raw, amazing content! Promise.

We will continue to put content on Facebook, but here is where you'll get the real deal!

Go forth and be fabulous!

Lindsay and Upshift family


Saturday, September 16, 2017

Introducing (drumroll)....James

James Mallory
Bah, his style is fantastic
We have a new team member, James, who brings to the team a ton of talent and energy. James first connected with us through Madison College where he takes classes in the Fashion Marketing program.  He brings so much to the Upshift family, mostly his infectious personality, humor, and incredible fashion sense. He is unbelievably talented at putting outfits together for mannequins and offering style advice to our customers. Additionally, he is a designer (look at his outfit on any given day and chances are he made it) as well as a social media guru (watch for his videos on our instagram).  Ok, enough gushing about this guy, come on down and check out all the new items he puts out daily and to chat with him yourself, you won't regret either decision!




James designs are amazing
James and his incredible outfits

Friday, September 1, 2017

Summer to fall fashion transitions

This is a weird time of year when it comes to fashion and weather.  It's technically time to start wearing fall-inspired pieces (post Labor Day/Back-to-School), however it's still warm out, like, really really warm out.  Even if temps drop to the 70's or 60's it's still warm enough to go with short sleeves.
So, we in the fashion world call this a "transitional" month, meaning you have to utilize your items from the previous season and use some trickery to transition them to the next season.  So, during this transitional month we're taking our favorite summer pieces and adding a little twist to get you through until that beautiful blast of fall weather hits.

Here you go, four transitional looks to help you this month (ahem, just add layers to everything you love from your summer wardrobe.)


If you love your favorite strapless dress (and who doesn't) then add ....
A granny cardigan with pointy flats, both in darker tones.
Take your favorite chiffon top, with front crop tie and add...
Longer shorts, a scarf, belt, and leather platforms.  All in darker tones.
If you can't yet pack away that awesome summer frock, then add...
Animal print and a cute brown cover up, with pearls of course.
Everyone has that favorite white flowy top for summer... to transition it to fall add....
Flowy tribal pants, tweed shoes, and a dark layering tank.
It's that simple, it's all about layering and adding fall colors in richer, dark tones.  Voile, now go forth and be fabulous this transitional month.

Monday, August 21, 2017

Tuesday, August 1, 2017

Stylist Service

Many may not know this, but every single person that works at Upshift is professionally trained to help stylize your wardrobe!  Every gal here has a formal education or has been trained by a professional stylist to help create your perfect wardrobe!

I say every gal because every so often, as the owner, my husband works a shift, he can help you reach things up high but don't trust him with your style choice.

What does a personal styling include?  Everything, and at no extra cost!  Come in and mention this post and just simply tell your stylist what you are in need of.

Here is an example of a styling for a wedding!   I helped my mom pick out an outfit for her nephew's wedding.

It's that simple, saunter in and have our staff give you amazing styling advice!


Monday, July 31, 2017

2 for 1

Thursday, August 3rd 12-8pm

Get in and swap up with a friend and she swaps for FREE!!!!!

Complimentary wine as always!


















Wednesday, July 5, 2017

Must-Have Footwear

Here are our top must-haves, enjoy!

Polished sneakers

Mary-janes, but flat and strappy

Ahhh, the 'ol librarian shoe - but totally chic

All the nudes

Stacked, chunky heels - bonus if the heel is printed

High top stiletto

Knee high boot, duh!

And finally, we're throwing it back to the cowboy boot


Monday, July 3, 2017

Stripes and Plaid Unite for the Ultimate Look

Pattern mixing is what we're all about here at Upshift, this season we feel like the ultimate combo is plaid and stripes.  The key is to make sure they are in the same color story.  So, here we combine navy and white stripes with a plaid shirt in navy, white, and blue.  To ground the look we layer a jean jacket over it, and pair with black flats (yes, it's totally OK to wear navy with black, it's a thing, yo!)

So, here you go!


Saturday, July 1, 2017

Did you know?!

Just some fun facts about us!


Thursday, June 29, 2017

Four Ways to Wear a Little Black Skirt

Every gal owns a little black skirt (if not, get in to Upshift and get one!) which allows for limitless ways to wear such a basic piece, we paired it down to 4 must-have styles for this fall:


 A pencil skirt pairs well with a flowy, pretty
 Perfect for the office and a classic,white top
 Convert to an edgy look for the weekend
A crop top makes a pencil skirt super sexy

Tuesday, June 27, 2017

LBD - Little Badass Dress

Every gal has a LBD or Little Black Dress, that hangs in their closet and is at arm's length any time a special occasion occurs.  Well, my strapless, Banana Republic, dress is my go-to for all occasions and I have a wedding this weekend.  My dear cousin Spencer and his fiancee are getting married in Green Bay, WI.  No doubt, it will be a dressy affair so I know I can take my favorite LBD and dress it up accordingly.

*Psst, dirty little secret...I wear this same dress to every wedding I go to, and I'm able to change it up according to season or dressiness.  So, knowing I have this wedding tomorrow I realized that any gal can essentially take their LBD and wear it in different situations and look totally amazing depending upon the shoe, accessory, or cover up.  Perfect topic for our weekly video blog!

Watch and enjoy...and dig out your LBD so you can wear it in all occasions.




Tuesday, June 20, 2017

Make Music Madison 2017

We're participating in a city-wide event called Make Music Madison where over 400 bands play throughout the entire city!  We're featuring 4 different artist June 21st, here's our lineup:

12pm Jourdin Hines - Acoustic
1pm Brian Jurczyk TBA
2:30pm Matty and the Hitman - Folk/Indie Rock
5pm Jacob Grace - Guitar/Vocals


Also, our lovely Amy Lang did an amazing window display that you just have to check out, and we're handing out $5 off coupons!



See you June 21st!