Thursday, October 30, 2014

Let's reflect

We hit our 1st anniversary a couple short weeks ago and since then have been quietly anticipating the end of our street construction.  We have known about the construction since we signed the lease way back on October 5th, 2013.

I did a quick shot of vodka, hopped in the passenger seat next to Dustin to drive over and commit to the lease all because we loved the location of the East Johnson Street corridor.  I remember thinking, "What the hell are we doing signing a lease in a location that will have 6 months of immense street construction during our 1st year of business?"  Literally, we decided to open a new concept business with the knowledge that 6 months would cripple our business with crazy street construction that included many, many months of either a torn up street, gutted sidewalks, or gigantic machinery blocking our building.  We forged ahead.

I remember seeing the "No Parking" sign go up on May 1st, 2014 with an end date of November 6th, 2014.  I made a conscious decision to take it one day at a time and that end date would come.  In all honesty, I did take it one day at a time, along with taking a nightcap to soothe my anxious mind.  Each day passed, and customers continued to walk through that door.  They made their way through dusty, one lane roads, sandy sidewalks, and loud machinery.  We stayed afloat and we thrived.

We are now a main staple of the new and improved (one time this phrase is absolutely correct) East Johnson Street corridor.  We are proud to be a part of this amazing neighborhood. We are proud to have served our customers through this crazy 1st year.

Please join us to celebrate a new era on November 14th, 2014 4-8pm at the Jam on Johnson.

Thank you,

Lindsay and Dustin

Tuesday, October 28, 2014

Jam on Johnson

We are so happy to announce the beginning of a new era for the East Johnson Corridor! Street construction will be coming to end in November and we will be participating in a neighborhood street party to show off the new amenities; more parking, new bike racks, better lighting, wider sidewalks, and a bike friendly lane, just to name a few.

True to the Madison lifestyle the neighborhood businesses are coming together to throw a huge party to celebrate!  Please join us Friday, November 14th 4-8pm for a chance to win prizes and to walk the block to hear Madison based bands play music and participate in a local beer tasting.

UpShift will have complimentary wine along with beer for tasting and our promo includes $5 off swap fee.

We will be featuring Next Door Brewing for beer tasting!

Monday, October 20, 2014

Thank you!

A special thank you to everyone that visited the boutique throughout the weekend. Thanks to both new and loyal customers along with friends and family we reached the first year milestone. We look forward to the exciting year to come.

New fall product this week, construction completion next month, followed by holiday season. We look forward to continuing our efforts of offering trendy second-hand clothing that is brought to the community through our very own customers.

Thank you again for everything!

Lindsay and Dustin along with the UpShift family.

Monday, October 6, 2014

Fresh Brew

Especially brewed for our 1 year anniversary celebration we had a micro brew created, available October 17th - 19th along with free swag bags, drawings, and complimentary wine.  Swing in and celebrate all weekend!