Monday, April 25, 2016

New Mural Storefront

Here at Upshift we choose to only do things that brings happiness and optimism (ahem, fashion and wine), which can be tricky when a car slams through your front store window.  Like champs we took a deep breath, a long swig of wine, and chose to find the good.  We reached out to the community to find an artist that could repaint our temporary storefront.  Stephanie Hagens, a local fashion illustrator, was the first to get back to us and have a concept ready in hours.

Storefront after car accident
This chica is nothing short of amazing, check out her art here and definitely check out how she has transformed our storefront. Once we get our new windows up, in about 2 weeks, we'll move the mural into the store as a permanent art installment.  She was able to take something bland and transform it to something phenomenal that oozes happiness and optimism.  We are so thankful we met her and that she could act fast (all in all from concept to design to mural she did it in 12 hours).

Come on down to our Madison boutique located at 836 East Johnson Street to swap up, sip wine, and see the mural in person!

Follow Stephanie Hagens on Instagram AND visit her webpage here.


Wednesday, April 13, 2016

Car Hits Upshift Boutique

Our boutique located at 836 East Johnson Street here in Madison, Wisconsin was hit by a car at about 5pm on Tuesday, April 12th.  The car went through our front windows and then through the side brick wall.  Thankfully, no one was seriously injured.  Our staff and co-owner, Dustin Lundt was near the back of the store and the one customer that was shopping was near our front counter and out of harms way. The driver was not seriously hurt, but was under the influence and taken away by authorities. More information can be found on the WKOW news website regarding the identification of the driver.

Now that it's the following day and we can take a step back to really reflect on the impact this had on the store and will have on our immediate future, all I can say as the owner is we are so lucky that everyone is safe.  Sure, we lost a couple of mannequins and the store will be closed for a few days, but it could've been so much worse considering how badly the store has been damaged.  Not to mention we are a very heavy pedestrian street so the fact that no one was in harms way is truly miraculous.

We are blessed to have amazing resources in Madison, the first responders arrived quickly and ensured that everyone was safe and that the immediate area was secure.  Our landlord is a wonderful man and owns many properties in Madison and is always quick to respond to any issues.  He had the area cleaned up and secure by boarding up the walls until he can start construction immediately.

He and his team are rebuilding starting today, Wednesday, April 13th.  We will keep everyone posted on our reopening date, which should be very soon.  Our team at Upshift will have our own work to do such as cleaning the garments and the space inside, but we will do it quickly so we can reopen and celebrate in Upshift style; food, booze, wine, and good cheer (and walking or cabbing it home afterwards).  That's when we'll really need the support of staff, friends, family, and of course our customers.  We will need to recover lost sales and can continue to do so through our online store at You can help by spreading the word of our online store.

Thank you to all the people on the Madison Fire Department, Madison Police Department, and Madison Gas and Electric that responded to the emergency to ensure everyone at Upshift and in our Johnson Street neighborhood were safe.

Thank you to staff, especially my husband that was working at the time, as well as customers and other patrons for staying calm and even handling this with a sense of humor after the dust had settled. Thank you to my dear friend Ashley and her husband for being there for us, they both released statements on Blackwater Studios' social media and Madison Story Slam's facebook page to encourage ongoing support during and after the accident.  We are so thankful for all the phone calls, texts, and messages of support from all our near and dear.

Stay tuned for updates on our progress, until then stay safe, make good choices, and go forth and be fabulous.

Tuesday, April 12, 2016

New Front Window

We have students from the Madison College Fashion Marketing Program that utilize our space as a learning environment for creating retail and visual displays. We were so excited for our new spring window created by Amy Lang.  She is not only a student of mine at the college, but also our dedicated volunteer that works every Wednesday!

She has been planning this window for weeks and wanted it to coincide with spring weather so that the garden theme would fit perfectly with our trends and the sunny spring weather!

She knocked it out of the park with perfectly coordinated mannequins and brightly colored flowers and even live plants to round out the garden theme!

We were so incredibly excited to show off her beautiful window displays, but sadly her window was (in a crazy twist of fate) ruined hours after she completed it.  A car drove through our front windows and literally ruined all her hard work. see full report on this link.

Thankfully we were able to appreciate it and take pictures before it was destroyed, but nothing will take back all her hard work and the business that will be lost after the accident.

As the owner I would like to personally apologize to Amy and her daughter that put in hours of work, time, and money.  I cannot tell you how sorry I am that this accident affected you and your hard work.

You've seen the before pictures, and here are the after pictures.  A very sad day for everyone.

Fashion Show

Our most recent fashion show was at Winedown Bar here in Madison, Wisconsin and was sponsored by a collective partly founded by Upshift along with 4 other businesses and photography studio; Change Boutique, Evolve, Rethread, Serrv, and Blackwater Studios.  We are Ethos Madison Collective and our mission is spread awareness regarding sustainable, fair trade, second hand clothing, and eco friendly fashion.

The fashion show was our kick off event to bring awareness to our cause, below are some amazing pics to represent!

Ethos Madison Collective Business Partners
Left to Right; Rethread, Evolve, Upshift, Blackwater Studios, Serrv, Change

Amelia Modeling for Upshift - Blackwater Studios

Ashley modeling for Upshift - Jamie Strehlow Photography

Maya modeling for Upshift - Blackwater Studios

Ashley modeling for Upshift - Blackwater Studios

Lirio modeling for Upshift - Jamie Strehlow photography

Owner of Upshift with DJ and MC in back - Blackwater Studios