Friday, May 29, 2015

Summer is here, what to wear to work?

It's warm out and that means your work wardrobe should lighten up and keep you looking good and staying cool!

Check it out:

Wednesday, May 27, 2015

Meet Dustin

Yes, he may be part owner of this gig, but he's also our only male staffer.  He works harder than anyone I know, not only on behalf of the Upshift concept, but in every other aspect of his life.  He works 2-3 days a week at the boutique, in addition he does all the maintenance, IT support, and shipping for Upshift.  He does all of this on top of kicking ass at his full time job with the Madison School District.  Not only all that, this dude is funny, good looking, loves to drink beer, and has been known to run marathons.  There's nothing he can't do...except properly dress our mannequins, but even that has improved since his first day working the swap shop over 19 months ago*

Anyways, here's Dustin's scoop:

Full name: Dustin Lundt

Reason for working/volunteering at Upshift: Wife is the owner.  Resident handyman. Music selector.

Favorite thing about Upshift: Our great customers

Favorite memory of Upshift:  Opening day at our current location

Favorite item from Upshift: 
My turquoise Van's

Your personal style is: Whatever I feel like wearing

Your style icon is: Lindsay Leno

Something the Upshift world may not know about you: I am a homebrewer.

Your favorite song or band: Led Zeppelin & The Darkness

Drink of choice: Craft Beer

Ideal vacation or favorite place you've traveled: The Caribbean

Where else do you work or volunteer: MMSD Food & Nutrition

Favorite places to hang out in Madison: Mickey's and One Barrel Brewing Company!

If you could share one piece of fashion advice it would be: Wear whatever makes you feel good.

Word.  Well said Big D.  We love having you in the store!

*Opening paragraph was written by Dustin's humble wife so don't fault him for the brags.  Pics were also chosen by his loving wife and of course only the cutest pictures were chosen.

Sunday, May 24, 2015

Photoshoot - latest and greatest

We are so unbelievably lucky to know the greatest people so our photographer and models are no exception.  Ashley Rostad is absolutely the most amazing photographer and creates images that perfectly capture Upshift's essence.  All this wouldn't be possible without our models, Mia Sigmon (pictured here) and Ash Thompson (in other post).

Enjoy our latest and greatest from our past photoshoot (woot woot, we have another shoot happening next Sunday!)

Saturday, May 23, 2015

Memorial Weekend in 6 Easy Outfits

It's Memorial Weekend, summer is here!  First and foremost this is a time to pay tribute, and also a weekend to be with friends and family.  No matter what you have planned we have the outfit for you.

Check out our latest and greatest in outfit ideas:

Friday, May 15, 2015

Memorial weekend promo

Join us for a special Memorial Day promo:

$5 off and wine as always

Wednesday, May 13, 2015

This Week's Cuteness

We got in amazing new items this week!  Check out my favorites (hint: they're adorable!!!)

This week's reigning cuteness:

Tuesday, May 12, 2015

Next Big Event 5.17.15

Our monthly stylist event is Sunday, May 14th 2-4pm.  It's HALF price to swap, $10 bucks all you can swap!  Complimentary wine and stylist tips.

Monday, May 11, 2015

10 things everyone experiences at Upshift

1. Feeling confused during your first visit, "what, there's no price tags on anything?"
No pricetags.....and we don't charge tax.

2. Feeling like you're stealing when filling your bags.
Staff is really good about encouraging you to fill fill fill your bags.

3. Laugh at the box of Franzia on the front shelf, but then fill a solo cup and secretly be happy about this delightful option.
She's our unofficial mascot.  All hail queen Franzia.

4. Wonder if it's too early to drink wine (the answer is always no at UpShift).
It's never too early.

5. Stretch and reach for the cute items on the top barring.
...even though we have reach sticks

6. Try to undress a mannequin to get that super cute shirt (but then staff has to help because the mannequins are a pain in the ass to undress).
If it's cute, take it!

7. Try something on over your own clothes because the fitting rooms are being used.
People have been known to leave in a whole new outfit.

8. Promise yourself you'll leave with less than you brought in (why else did you clean out your closet?)
If you end up not liking something...just bring it back!

9. Prepare to leave but then find 5 more adorable things you HAVE to have.
Or get to your car and see something in the window you want

10. Leave with a huge bag of new duds that cost less than a tee shirt from Target.

Saturday, May 9, 2015


You know have a great husband when he asks if you want to go rummage saling on a Saturday. We usually hop on bikes and hit the road with a map and a few bucks and some change. This time we're getting serious because he hooked up the trailer to the bike. We usually go with no agenda as to what we're looking for and always end up scoring really awesome shit for our house or even the boutique. Today we'll be in the Atwood neighborhood of Madison. Usually when we go thrifting we hit a few bars and do some day drinking, so yes, there will be bloody marys and/or wine. So I had to pick an outfit that is not only cute, but also is durable enough thrift and be on a bike. Should be fun! Ejoy your Saturday hope to see you at Upshift. I'll post pictures of the items we score.

Thrifting outfit for the day
Mapping out our route
Earring galore!  $20 bucks!

Lilly Pulitzer Original! $8 bucks!
Earrings all ready for swapping

More earrings!  Retro 60's, 70's and 80's
Happy let's get a drink!

Wednesday, May 6, 2015

New Silhouettes

Check out this video for new silhouettes, just in timefor the 2 for 1 event thats happening May 7th! Bring a friend and she swaps FREE!!

Tuesday, May 5, 2015

2 for 1

This Thursday! 12-8pm, bring a friend and she swaps for FREE!  Legit, $10 swap with a friend!

Saturday, May 2, 2015

May Digital Newsletter

Check out our May trends and promos: