Tuesday, November 29, 2016

Friday, November 18, 2016

Friday Video Blog - Thanksgiving 2016

Check out this video for all that is happening at Upshift; Stylist Event, Thanksgiving, Small Biz Saturday, and awesome trends!

Sunday, November 20th 2-4pm $10 swap with complimentary wine

Support local by checking out our awesome neighborhood

Six Amazing Outfits for Thanksgiving

Edgy for a perfect "Fakesgiving" with Friends

Sweet as pie for grandmas house

Festively colorful for a dinner out

Nutty professor for a chill Thanksgiving

Completely casual and cozy for a night in

Cool, casual vibe but still dressed up for din-din

Monday, October 24, 2016

4 Fall Outfits October 2016

This fall has been absolutely gorgeous and with that tricky combo of warm weather during the fall months can make it tricky to know what to wear.  When it's crisp and cool it's pretty easy to layer up your perfect fall items but when it's still hitting temps near 70 it can be puzzling trying to find the perfect combo.

Look no further, here are 4 winning outfits for your 2016 fall:

1. It's all about layers so you can add or take off throughout the day depending on the temp.
Chiffon top with printed skinnies and a knit jacket

2. Another chiffon top (light and airy) with a bunch of layers!
Super casual jeans with a chunky sweater and a scarf with adorable little mary janes

3. ANOTHER chiffon top with more layers!
Printed flowy pants with a coverup and cute chunky heals....and a scarf!

4. Yet ANOTHER chiffon top (see the pattern of layering light and airy with layers)
Animal print is perfect for fall paired with crop dress pants and a blazer, add gold accessories

Tuesday, October 18, 2016

3 Year Anniversary

We turn 3 this week!  Stop on in to swap and grab some champagne and cookies!

Friday, October 14, 2016

Friday Fashion Blog

Our merchandiser is also our in-house style photographer and shoots our Top 10 each day as well as our collective looks.  Below are this week's overall trends:

To view our Top 10 you can "like" us on Facebook and see our top ten daily.

Fur vest with light denim = fresh, fall ready!

Take your fur game to a whole new level - feminine fall!

Pattern mixing is a hot trend this fall - add heel boots for a sleek look!

Casual and cozy all in one - it's all about layers and layers this fall!

Sunday, October 9, 2016

Fall Shoes 2016

Must-have shoes for Fall 2016.  Here's your top ten styles available now!

Check out the video for top styles, or scroll down to see images of top 10!

1. wicker flats

2. cuff boots

3. Open-tow stacked heels

4. Rocker boots

5. Suede western boot

6. Fur- lined boot

7. Bright teal flat

8. Chunky heel dress shoe

9. Lace up heel

10. Maryjane heel

Monday, October 3, 2016

Friday, September 23, 2016

Friday Video Blog Sept 23rd

Lots of new stuff happening here!  Check it out:

Saturday, September 17, 2016

Friday Video Blog - 4 New Trends

In this video I outline all the super exciting things happening in the next few days as well as 4 key trends to wear this fall!


Thursday, September 15, 2016

Madison Magazine Best of Madison Poll

Madison Magazine announced this week it's "Best of Madison" poll and we're included on the list!  Voting begins September 15th and runs through October 31st. Vote now!

Couple of things to keep in mind:

First, we are so honored to be a part of this and hope we are voted as best-of in our selected category!  That means we have to get out and vote (this is a positive election campaign, yay!) and it also means you should share on social media so people know you feel passionately about what we do at Upshift!

Secondly, as outlined by Madison Magazine you must vote for at least 25% of the categories (so you're not just voting for the category we're pushing).  Honestly, we are so proud to be Madisonians that we believe in all the businesses that make Madison awesome so get out the vote for your favorites.  We're all just a bunch of small businesses trying our best in the best town evaaa!  So, vote for the categories that resonate with you, just make sure it's 1/4 of the categories.

Lastly, you can vote once per day with one email as outlined by their rules.

Now get out and vote!  Share on social media!  

Thank you from our entire Upshift family; owners, staff, volunteers, customers and community!


Tuesday, September 13, 2016

Chloe + Isabel Pop Up Shop Hits Upshift

We are so EXCITED to feature a pop up shop at Upshift on Sunday, July 24th from 2-4pm and we're offering a half price discount on our swap fee at this time.  Chloe + Isabel collection will be set up for you to peruse while you swap at the store.  Nicole Fuller is a Chloe + Isabel Merchandiser and will be on hand to showcase their summer collection, which will be available for you to buy!

Sunday, July 24th 2-4pm
$10 off swap fee
Complimentary wine
836 East Johnson Street

View and purchase Chloe + Isabel jewelry!

When we decided to feature them as a pop up shop it was apparent we NEEDED to feature them based on their company philosophy, which is so very similar to ours! They have a friendship policy, I'll repeat that...a friendship policy! 

"The idea of best friends with different personalities and styles, united by their passion for fashion and self expression."  That seems so familiar it's uncanny.  They also are founded with the principal of being dedicated to empowering the next generation of women entrepreneurs.  This also hits home as a female business owner that works at transcending certain stereotypes regarding this very topic. The very first sentence written by the owner, Chantel Waterbury, says, "I conceived of Chloe + Isabel as a place where smart, creative and confident women could play a significant role in creating an innovative new business model where they were at the center."  This very sentence perfectly expresses why I do what I do and reminds me of all the confident women that shop at Upshift.  To learn more about the Chloe + Isabel philosophy check out their webpage.

Beyond their amazing culture and philosophy as a company their jewelry is to die for!  It's unique, beautiful, and amazingly crafted.  I've seen it first hand and can say I am so pumped for us to feature it at Upshift.  Here's a sneak peek of their amazing summer collection:

Their pieces are also featured in major magazines and worn by celebs!  The jewelry looks very high end but is totally affordable for any gal!

Saturday, September 3, 2016

Upshift Video News

Here's a quick video that will keep you up to speed on all that is Upshift!  Bonus at the end of the video; top ten garments for the day and top ten accessories for the day.

Check it out:

Thursday, August 11, 2016

Top Trends for BTS

Back-to-School season is here and even if you don't plan on going back to school it still is a season that affects everyone, it's basically pre-fall and the perfect time to freshen up your wardrobe for chilly, layering season.

So, without further ado, here are your must-have trends for this transitional season:

Denim and more denim



Animal prints

Ethnic embroidery

Ethnic patterns

Mary Janes


Anything Gold

Leather accents
Ever wonder where we get our trend information?  We sift through tons of magazines and store shop as well as follow a ton of awesome instagram fashionistas.  Speaking of, follow us.  Do it, do it now.

Wednesday, July 27, 2016

Top 10 Summer Styles

We love our best-of lists here at Upshift, so on that note it's time for out top 10 styles for this summer!

1. Solid white top
Bonus if you pair with crisp white jeans

2. Cropped lace top
Cropped or boxy tops are a must have

3. Strapless dress in geometric patterning
The contrast piping adds a vintage flare

4. Anything in Neon
This adorable skirt is super light and airy

5. Polka dots
Chiffon tops in any style are super easy to wear

6. Denim top
Denim on denim is super trendy, pair top with jeans

7. Plaid top
Anything in plaid is hot for the summer and into fall

8. Pattern mixed top
Pattern mixing is taking two patterns in the same tone

9. Crop top with tribal print
Take any shirt you love and make it a crop!

10. Stripes!
Any and all stripes are hot for summer, bonus if it has a peplum